Why lead validation is necessary in Internet marketing

Lead Validation

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In the slide presentation below, “ The Critical Importance of Lead Validation in Internet Marketing,” is required reading for any company or entrepreneur with a lead generation website. As the presentation explains, adding lead validation to your marketing activities enables you to improve marketing campaigns more quickly and give website lead generation a substantial boost.

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The process consists of reviewing website form submissions, listening to recordings of phone inquiries, separating leads from non-leads, and then tracking leads back to their marketing source. Since non-leads account for about half of all website conversions, lead validation provides marketers with the precise data they need to understand which campaign elements are working – and which are not and in turn playing an important role in lead generation.

Importance of Lead Validation Study by professional SEO firm Straight North.

Why lead validation is necessary in Internet marketing