In the slide presentation below, “ The Critical Importance of Lead Validation in Internet Marketing,” is required reading for any company or entrepreneur with a lead generation website. As the presentation explains, adding lead validation to your marketing activities enables you to improve marketing campaigns more quickly and give website lead generation a substantial boost.
The process consists of reviewing website form submissions, listening to recordings of phone inquiries, separating leads from non-leads, and then tracking leads back to their marketing source. Since non-leads account for about half of all website conversions, lead validation provides marketers with the precise data they need to understand which campaign elements are working – and which are not and in turn playing an important role in lead generation.
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