Enticing users to download an app is a good place to start unfolding your success story. However, this goal can only go so far because the majority of all apps are run only once. What good does it do for your products to have a bunch of inactive users? Besides, it is ten times more costly to acquire a new customer than it is to retain a current one.
This is to say that the real value kicks in once you manage to get people to linger a while longer and become hooked. So, what can you do apart from offering a swell app experience and making a great first impression? The short answer is a lot. The long one you will get once you check out these killer re-engagement tactics and start employing them.
Face the figures
First off, develop a deeper understanding of why users decide to leave and how they interact with features of your app. Identify points of pain and friction in user experience and assess whether you failed to engage someone in the first place.
See what parts of the screen attract the most attention and what segments are ignored. One other thing to keep a close eye on is the lengths of active sessions. To obtain actionable data, you need to integrate tracking and analytics tools into your app development strategy. You have various platforms at your disposal, so take your pick and step up the game.
Context is the king
Along the similar lines, you should grasp the real-life context and be there at the exact moment users need something. So, gauge how your app “flows” and how well it responds to people’s intentions. Monitor a series of interactions and anticipate what users are going to do next.
Come up with personalized recommendations that match uncovered interests and preferences. Again, there is no shortage of effective app re-engagement tools to try out. Use them to increase retention rates and gain an edge in the market. Pave the way for successful app monetization and enhance your bottom line.
Next, it is time to create highly-targeted campaigns to hold people back to the app. First on the list is event-based in-app messaging. It is hailed as one of the most effective methods there is, as it tends to improve retention 350%. In this particular area, live chats are all the rage.
They can be carried out on a one-on-one basis or via group chats. Of course, both variations take place in real-time. Also, note that people want to communicate with their peers seamlessly. Therefore, make an effort to facilitate in-app interactions and eliminate the need for users to run another app to get in contact with others.
Put notifications to good use
Another staple strategy is to use social and push notifications to target people who are not using the app. They are tried-and-true re-engagement tools, but you have to do it right. Namely, only notifications that add value and are relevant to interests hold the power to drive engagement and retention.
So, inform people about the ongoing app activities and updates, without being overly intrusive. Alert them when a new feature rolls in. Complementary, in-app notifications come in handy as well – they run when people are using an app and optimize their experience.
Ante up your social game
If you are like almost any other brand, you have a social media presence. But, are you really making a difference with it? Sharing a post here and there does not cut it. Go an extra mile. Announce new features and post app reviews. Give people insights into what is happening in the industry and underline trends that are transforming it.
Learn to listen and do your best to soak in feedback and comments. Studies have shown that 95% of user posts fly under the radar of brands. Do not make this mistake and get into the vivid world of social interactions. Pay special attention to people’s questions and problems.
Deep linking and webhooks
The tactic of deep linking revolves around adding links to the relevant areas of your app environment. This means you are not asking users to go to the home or login screen, improving the smoothness of the app navigation. Bear in mind also that you can take advantage of deep linking across other channels, to direct people from one experience/content to another.
This spares them the ordeal of wasting time searching for what they want. Finally, ponder using webhooks. They enable you to find and reward users who are acting as your brand ambassadors and promoting you in their social circles.
Advance by leaps and bounds
The mobile market is expanding at a rapid pace, and setting your product apart in the ocean of apps is a daunting challenge. So, create strategic re-engagement plan. Look beyond download numbers and make a clear distinction between overwhelming and engaging users. Arm yourself with knowledge and keep your fingers on the pulse of why and how people interact with an app.
Track the series of actions they perform after installing it. Devise ways of engaging them over a long haul and offer incentives to see them coming for more. Make sure to make informed decisions and target with laser precision. Leverage push notifications and in-app messaging.
Cater to the real needs of those who seem ready to utilize the app: do not let your product become a victim of users’ spring cleaning.
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