The story format has been one of the main catch features of social apps. Snapchat was the first app to owe this feature and was later copied by other social networking giants such as Facebook, Instagram, and Whatsapp. Google had also incorporated this feature into its service, and so after Facebook and Google, this time it’s Airbnb.
This new Airbnb Travel Stories feature has been a trending thing on social media, just like the ‘Status Update’. This story feature allows users to upload videos, pictures, and text overlays, to overlay their thoughts, moods, and experiences to their followers and friends.
The accommodation service Airbnb is an online marketplace to lease or rent short-term lodging that adopts the new feature and names it ‘Travel Stories. Viewers can swipe through the videos that work both on mobile and the web, with videos that last up to 10 seconds. Viewers can tap on links for further information about the location if it is only mentioned in the travel story.
Initially, the feature is available in beta, however, the company has sent out an invitation to some limited users to test the new feature.
An Airbnb spokesperson stated, “we’re always testing new ways to help our community members tell their stories.” He continues that they are excited and are looking forward to the new experience that they deliver to their users.
Airbnb uses this as a marketing tool as it also features places, which works as a platform for travelers to get a place to stay. Thus benefiting Airbnb at the end.