There was a time when celebrities and superstars were hired to advertise any particular brand or product mainly in print, broadcast, and telephonic platforms. However, the advent of digital technologies has significantly replaced the traditional marketing techniques with the online marketing. Now, a vast majority of modern businesses do not rely on celebrities ads for their products. Instead, these are taking advantage of social media influencers to promote their services to general public.
Generally, influencers are beauty bloggers, food enthusiasts, gaming addicts, fitness gurus, fashion experts, travel experts and many more. They hold active online presence and have thousands or sometimes millions of subscribers or followers on each of the social media platforms particularly Facebook, YouTube, Instagram, and Twitter. The influencers brand themselves with any business and promote the product that matches with their interests. Followers always value the views of influencers and easily get convinced to purchase a specific service or product. Influencers allow businesses to build a productive relationship with the customers using economic personalized promotions of their services. Here is how social media influencers have modernized the digital marketing.
Social media has emerged as a reliable marketing platform because social influencers spend a lot of time and effort to win followers’ trust. Subscribers get attracted towards influencers due to their life-changing stories and experiences. As a result, a long-lasting relationship based on loyalty and trust develops between the influencers and the followers. Similarly, every brand desires to win the loyalty of consumers whereas, influencers provide the opportunities to brands to maximize their audience thereby boosting customer-retention and trustworthiness. Word of mouth is quite effective in social media marketing as almost 95% of customers’ states that they value the recommendations and reviews of people whom they know. Hence, it is the biggest benefits for the influencers to impact the buyer’s decision effectively.
Non- Insistent Marketing
Unlike the traditional online marketing techniques, social influencers are not insistent towards buyers. For example, while using the internet, consumers get frustrated with the online advertisements when these pop up on the screen time and again. According to the study of Interactive Advertising Bureau, almost two-thirds of internet surfers use ad blockers. Also, various internet providers are providing internet facility with additional tools for secure and reliable browsing like my cable internet. However, marketers are now entirely relying on the creativity of social media influencers as followers willingly view the content shared by the influencer, so it does not seem forceful or spam to users.
Instant Content Sharing
With the rise of cutting-edge digital technologies, it has now become more comfortable for the influencers to share content instantly with their followers. Instead of lengthy blog posts, influencers use Snapchat, Twitter, YouTube, Instagram, and Twitter to provide quick bites of information. However, for instant content sharing, influencers always rely on the fastest and credible internet service. Fiber optic technology is playing the pivotal role in this regard. It enables Social media personalities for quick sharing of information to millions of subscribers. Similarly, various internet services providers like Charter Spectrum offers super-fast internet with unlimited downloading and uploading. With zero data caps, the Influencer can use as much internet as it wants without going overboard. It allows the followers to digest the content and informative videos of their favorite influencer at all times without any latency issues. Due to enough bandwidth, subscribers can now enjoy their favorite content on all of their portable devices like tablets, laptops, and smartphone.
Large businesses hire social media influencers to enhance their social involvement and connectivity with the potential consumers. Across the globe, brands are increasing the access to the influencers to advertise more content by 50% than before. Today, social media influencers are enabling brand owners to enhance social initiatives using social media strategies.
Social Celebrities can also increase the domain authority of your brand’s website by creating quality backlinks in their posts to your site. It will lead to the quality of traffic on your website, and more visitors would get familiar with your services. Also, back-linking will boost SEO which means that you will get higher ranking in the search engines.
Leveraging blogs and quality content
Brands owners are getting eager to enhance the quantity and quality of blogs and content for social media promotions. Although influencers are the critical tool for online marketing, it is a general understanding that audience always attracts toward the original and honest information on the social media. With the increase of influencers, content formation budget also increases that will significantly leverage social standing of their corporations.
Online Marketing Future
The role of influencer has become more potent in gaining positive feedback and trust from consumers by branding modern businesses. With the continuous growth of social media, influencers will have the substantial impact on the online marketing by bringing product awareness in the audience. Soon, brands will employ influencers for promoting all the manufactured products. It will eventually lead to the expansion of influencers-subscribers relationships.