“Manage your lifestyle sorting out priorities and adjusting time investment via your devices” – is perhaps the message Apple wants to send to the users via its entire presentation at the Apple WWDC 2018 in San Jose Convention Center, California. It has brought a host of conveniences for the worldwide users of iPhone, iPad and Mac computers in the newness.

The event kicked off with a video depicting the developers as one kind of species, praising their hard works globally across today’s devices and apps. At the same time, the brand focused on performance and reliability that were in high demand since last year due to numerous technical glitches on its devices.

Apple started off with the App Store that’s going to turn 10 years in July 2018. Developers have earned over $100 billion from the App Store.

We believe that coding is an essential skill and believe it should be offered by every school in the world. – Tim Cook

Craig Federighi, senior VP of Software Engineering, Apple has been the leading face in the presentation that was all about software. The next release coming from Apple is, of course the iOS 12, and it will be a free update.

The update will make the launching of apps, keyboard, and camera by 40%, 50% and 70% faster as compared to iOS 11. Next, AR is one of the major subjects Apple covered, coming up with a new file format named USDZ in collaboration with Pixar.

Native USDZ support will be hitting the Adobe Creative Cloud, with new apps, one of which is an iOS app for AR. This app is the WYSIWYG, letting users take images and text to put in AR. Apple also brought a measurement tool for AR that’s simply called ‘Measure’. It comes with a camera view for easy measuring of any object, even 3D ones.

USDZ also supports iPad, and of course the web. Create an AR object, tap it and see it for real through your camera! People who missed watching this did really miss something cool there!

Apple ARKit 2Next in the line of introductions was the ARKit 2 that brings: improved face tracking, realistic rendering, 3D object detection, persistent experiences, and shared experiences; alongside multiplayer support. Furthermore, the tech giant partnered Lego to demonstrate AR like you’ve never seen before!

Search has been improved with photo recognition, search suggestions, indexing events and place, and more. Then it was Siri’s time for showcasing improvements on suggestions, shortcuts, integrations with Search and Kayak, etc.

Stock apps rebuilt and voice memos rebuilt are coming to iPad, and iCloud support for syncing recordings has been brought as well. Apple Books has gone through an entirely new redesign. CarPlay updates and third-party navigation support also deserve mentions.

The modern usage of smartphones and other smart devices has made Apple focus on notification and app management, as it brings numerous new features, ranging from DnD to App Limits. New Animojis with Tongue Detection technology also brings the space to create an emoji of yourself! Memoji builders do the same more profoundly, by scanning your face.

watchOS 5

Apple TV 4K got a pick in the middle with the likes of Charter Spectrum coming next year, and a bunch of features to be rolled out soon. The event had a major blast towards the end and that’s macOS now turning to be Mojave! Yes, you read it right! macOS Mojave is the next new thing, with loads of conveniences on board, like Continuity Camera, an addition of Apple News, Stocks, and Voice Memos.

macOS Mojave

Privacy and security for Mac were elaborated, with positive assurance for users, bringing new protection features. Mac App Store isn’t left out either, with new technologies and apps on the way. Last but not the least was machine learning featuring Metal shaders and Creat ML! Before concluding with appreciations for developers, Tim Cook said that the updates are coming this fall, presently in the beta of course. So, stay tuned!

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