Live Updates: COVID-19 Cases
  • World 30,982,249
    World
    Confirmed: 30,982,249
    Active: 7,438,296
    Recovered: 22,582,580
    Death: 961,373
  • USA 6,967,403
    USA
    Confirmed: 6,967,403
    Active: 2,539,886
    Recovered: 4,223,693
    Death: 203,824
  • India 5,398,230
    India
    Confirmed: 5,398,230
    Active: 1,011,732
    Recovered: 4,299,724
    Death: 86,774
  • Brazil 4,528,347
    Brazil
    Confirmed: 4,528,347
    Active: 571,687
    Recovered: 3,820,095
    Death: 136,565
  • Russia 1,097,251
    Russia
    Confirmed: 1,097,251
    Active: 171,450
    Recovered: 906,462
    Death: 19,339
  • Peru 762,865
    Peru
    Confirmed: 762,865
    Active: 123,659
    Recovered: 607,837
    Death: 31,369
  • Mexico 694,121
    Mexico
    Confirmed: 694,121
    Active: 124,639
    Recovered: 496,224
    Death: 73,258
  • South Africa 659,656
    South Africa
    Confirmed: 659,656
    Active: 54,282
    Recovered: 589,434
    Death: 15,940
  • Spain 659,334
    Spain
    Confirmed: 659,334
    Active: 628,839
    Recovered: ?
    Death: 30,495
  • Chile 444,674
    Chile
    Confirmed: 444,674
    Active: 14,319
    Recovered: 418,101
    Death: 12,254
  • France 442,194
    France
    Confirmed: 442,194
    Active: 319,346
    Recovered: 91,574
    Death: 31,274
  • Iran 419,043
    Iran
    Confirmed: 419,043
    Active: 37,293
    Recovered: 357,632
    Death: 24,118
  • UK 390,358
    UK
    Confirmed: 390,358
    Active: 348,599
    Recovered: ?
    Death: 41,759
  • Bangladesh 347,372
    Bangladesh
    Confirmed: 347,372
    Active: 88,073
    Recovered: 254,386
    Death: 4,913
  • Saudi Arabia 329,271
    Saudi Arabia
    Confirmed: 329,271
    Active: 15,383
    Recovered: 309,430
    Death: 4,458
  • Pakistan 305,031
    Pakistan
    Confirmed: 305,031
    Active: 6,572
    Recovered: 292,044
    Death: 6,415
  • Turkey 301,348
    Turkey
    Confirmed: 301,348
    Active: 27,786
    Recovered: 266,117
    Death: 7,445
  • Italy 296,569
    Italy
    Confirmed: 296,569
    Active: 43,161
    Recovered: 217,716
    Death: 35,692
  • Germany 272,308
    Germany
    Confirmed: 272,308
    Active: 19,342
    Recovered: 243,500
    Death: 9,466
  • Canada 142,774
    Canada
    Confirmed: 142,774
    Active: 9,376
    Recovered: 124,187
    Death: 9,211
  • Netherlands 91,934
    Netherlands
    Confirmed: 91,934
    Active: 85,659
    Recovered: ?
    Death: 6,275
  • China 85,279
    China
    Confirmed: 85,279
    Active: 168
    Recovered: 80,477
    Death: 4,634
  • Australia 26,897
    Australia
    Confirmed: 26,897
    Active: 2,081
    Recovered: 23,967
    Death: 849
  • S. Korea 22,975
    S. Korea
    Confirmed: 22,975
    Active: 2,434
    Recovered: 20,158
    Death: 383
  • New Zealand 1,811
    New Zealand
    Confirmed: 1,811
    Active: 67
    Recovered: 1,719
    Death: 25

Art and Application: a strange musical love story of Snapchat

Author at TechGenyz Social Media
Snap Sound Stories
Credit: The New York Times

The millennials’ guide to garner a social media audience instructs the use of updating one’s “stories” each day that remains for a short time and then disappear the next, allowing us to document the food we meet, the places we visit, the friends we meet, adorable babies’ and toddlers’ firsts and the putting on of hilarious filters to ward off our Monday blues. It is a hassle-free method of keeping all around us updated about our lives which appear to be more happening than not, and bridges gaps created by time and distance.

Who knew art could be created amidst the drone of eventful existence? Those of you who form a part of Snapchat’s 1.91 million daily user family, might not have thought about your app companion in this light. Artist Christian Marclay has thought of the app “more as a microphone than a camera” and with the aid of its engineers, has produced a spectacle exhibiting the concoction of what he calls his “Sound Stories”. It will run from June 18 to June 22 at La Malmaison in Cannes, France, as an individual participant in Cannes Lions International Festival of Creativity, and rightly so. Snapchat’s “public stories” which can be viewed by anyone, will now be used as an art-creating mechanism.


As per the details of the exhibition, it shall entail five pieces of audio-visual work, all displayed in different rooms. Led by Andrew Lin, the team of engineers, in collaboration with Mr. Marclay, has promised to create something extraordinary. The first piece “All Together” is an amalgamation of sincere and calculated curation from hundreds of such “public stories” and what might sound like a random cacophony emanating from 10 smartphones, is only the preparation of the visitor’s senses for the rest of the journey.

Based on a 2002 composition by the artist, the second piece called “Tinsel Loop” is an 18-note melodic expression based on this earlier creation. The engineers have spent countless hours creating matches between Snapchat “stories” and Mr. Marclay’s piece, ultimately resulting in the display of a number of posts responding to the original musical notes. For example, depending on external sound factors, an eight-year-old screaming might be a C major scale.

The third called “The Organ” is an interactive exercise as visitors are permitted to play keys on a full-length digital keyboard connected to a humongous screen which simultaneously displays those posts that correspond to the particular note or chords being played. Mr. Marclay had planned on making the audience a “part of the composition”.

Artist Collaboration SnapchatIn the fourth piece entitled “Talk to Me/ Sing to Me” is a literal one, for the audience can participate in the experience by singing or speaking into several smartphones hanging from the ceiling. It has been made possible by developing an algorithm which mimics sounds, helping in the interaction with one another.

The last is “Sound Tracks” which invokes an eerie feeling as it is situated in a dark room, echoing with terrifying cries. On second thoughts after glancing up at the ceiling, one can see through cylinders, tablets playing warm and cheerful posts at a reduced speed, like children playing with animals.

“The thinking process behind the engineers and an artist is quite similar,” Mr. Marclay said. “You have to get out of your comfort zone and try to push the limit and see what can be done with what’s available.” He also added that he did not accept offers of this kind because of his aversion towards commercial ventures, but a bit of persuasion from Snap, Snapchat’s parent company and Jay Jopling, Mr. Marclay’s dealer at White Cube which happens to be a contemporary art gallery in London, propelled him to construct a piece coupled with his musical prowess, that was possible with technology.

This came at a crucial time because as Sopan Deb, New York Times journalist, has said, Snapchat needed an uplifting endeavor because of its recent hiccup after it was redesigned, when Kylie Jenner tweeted, “Sooo does anyone else not open Snapchat anymore? Or is it just me … ugh this is so sad.” and resulted in a massive dent in its stock price. This, along with financial troubles and Shannon Lubetich’s email testifying against a toxic work environment at the company added to the list of concerns for them. Mr. Spiegel, Snap’s chief executive sees this venture as an “empowering expression”, but did not reveal the cost incurred in the pursuit of the same, whereas their engineers have said that they worked on this project in addition to their day jobs.

Snap Sound StoriesAcknowledging the kind of effort we all put in, to make out stories delectable, Mr. Marclay sees this collaboration as an artistic adventure and shall not create a Snapchat account of his own, owing to the fact that he avoids social media altogether.

Snap’s exploration into the world of art began last fall with their partnership with Jeff Koons on an “augmented reality” project to showcase his work superimposed on landmarks throughout the globe. Betsy Kenny Lack, Snapchat’s head of global brand strategy, expressed a keen interest in producing something similar, using Mr. Marclay’ most famous work “The Clock” (2011) which portrays a meticulous editing of numerous film clips of clocks, signifying the passage of time.

Career

Subscribe