Everyone around the globe right now is now concerned with the hottest topic – the 2018 FIFA World Cup. So the tech companies too are trying to reel in more customers, alluring them with the promise to keep them up to date with the latest football news. World’s one of the leading tech company, Apple too is following the same path. Football fans around the world can stay up to date with the speedy stats from the Apple World Cup content like scores and their favorite teams across all Apple devices.

Twenty-six countries globally already support Siri sports but in addition to these, Siri extends its assistance for football in Brazil, Russia, Denmark, Finland, Malaysia, Turkey, Thailand, Saudi Arabia and Israel. Before the personal assistant, Siri was available for performing the standardized things expected of any AI, but now the users can ask Siri about scores, schedules, standings and team rosters. Users can ask questions like: When does France play Australia? What teams are in group A? Who is on the England squad? And much more.

Apple has decided to feature key football-related apps and games to help fans dive deeper into the experience by introducing new apps in the App store. Apple will collaborate with official broadcaster apps like FOX NOW or BBC Sport and games like FIFA Mobile and PES 2018. Throughout the month, the App store editors will highlight all the Apple World Cup content, their favorite apps, and games, from football stars to offering tips on so many accounts related to the field.

Apple has a very well thought out plan for this scheme as Apple Music will feature playlists for each of the 32 participating nations with the artists of each country chosen by local teams. There will also be a podcast of an editorial collection entitled “The Beautiful Game” to talk about the drama surrounding the football field, as well an established sports podcasts like “Men in Blazers.” Fans now can add football themed stickers and whatnot to their Clip videos.

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