Google has introduced its new Google Marketing Platform. It is dedicated to strengthening marketers based on today’s evolved customer awareness and prioritizing privacy.
Google has carried out a global survey across marketing organizations recently and concluded that marketers want to understand more about customers before everything else. Accordingly, the platform offers tools to enhance collaborative and sharing attributes in marketing.
The Marketing Platform brings Google Analytics 360 Suite and DoubleClick Digital Marketing together in one place. This is to optimize planning, purchase, measuring, and digital media for the marketers, providing spaces for relevant as well as effective marketing.
It has been observed that using ads and analytics technology together offers marketers incremental results. For instance, Booklet got its hold of understanding customers by using Analytics 360, and its conclusions helped it create relevant campaigns in Display and Video 360. At the end of the day, the company could enjoy a 20% increment in revenue.
The Marketing Platform of Google comes with a flock of features to further the effectiveness that new-age marketers look for. There’s an Integration Center that leads you to easily form ‘valuable connections between products.’
Additionally, the platform supports over 100 integrations with measurement solutions, exchanges, and tech providers. This means that marketers get to choose the media for purchase, the kind of purchase, and the kind of measurement.
Initiating the platform makes Google change certain of its ad products. DoubleClick Search is newly named as Search Ads 360 that can help you monitor your search campaigns across various search engines, of course including that of Google.
Among other changes are Display & Video 360 coming up with features from Google’s display ad products, and the same to host newer features in coming future. DoubleClick products and Campaign Manager remain as they are.
More on these products will be revealed by the company at Google Marketing Live on June 10, 9 am PT or 12 pm ET.