- Sep 6, 2021
Social media marketing is a powerful and dynamic platform that can help businesses in branding and drive sales. In contrast, it can also be a time-wasting job that yields no result. It all depends on how efficiently you use this platform. However, running a successful social media marketing is not an impossible task, it just needs some understanding. The key to successful social media marketing is to define an effective marketing strategy and know-how to execute it. Small businesses consider it a wonderful medium to connect with clients. Business owners who are trying to connect succeed in social media marketing should overcome few challenges and get to know a few useful tips.
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1. Make out your Business Objective
Irrespective of the business, a good business practice should start with the business objective. Before you make new business plans and marketing plans, you should set up your new goals beforehand. Once you frame your top business objective, evaluate different methods of how social media can help you achieve them.
2. Make out Social Media Objective
Your focus should be more on the factors such as conversion rates, leads generated and web referrals. You can incorporate SMART strategy to establish your social media marketing objective. In simple words, your objective should be specific, measurable, attainable, relevant, and timely. Your goal should pinpoint exactly what it expects from the plan.
3. Determine your target audience
Determining your target audience is another important factor of social media marketing, your message won’t reach the targeted audience until it is specifically designed. Also, without the information about your target audience, you will not have any idea how to target each of them. Some general information such as age, location, gender, goals, pain points, etc. can help you a lot. Creating audience personas will help you a lot to frame the marketing strategy, you can collect this information by the following means:
- By collecting demographic information from surveys, interviews or social media
- By looking at and analyzing for trends within this data
- Interacting with a targeted audience and know what are the queries they hear most often?
Knowledge about this information shows you the route in which your message should travel so that it will most likely engage your target audience.
4. Determine the appropriate social media platform
There are several social media platforms, not all of them are suitable for your business. Your business goals and objectives can vary from the purpose of the social media you choose. For Instance, Facebook is the most popular media with 2 million users, you may use this site for selling your products by promoting here. LinkedIn is a great professional network suitable to make a business to have a reputed online presence. But it doesn’t mean a company should focus on both, you might choose the one that is appropriate.
5. Add infographics, images, and facts in the content
Make sure to add visual elements such as infographics, images, and facts in the content as much as you can, irrespective of the social platform you are using. As per the statistics report from marketing decision makers, visual elements in the content reach more people and hence 76% of the marketing managers use these elements in the content. You just need to keep one thing in mind, you may use any visual elements in the contents but it should be relevant to your content and the targeted audience.
6. Choose appropriate tools
There are numerous social media tools that can help in saving a lot of time and effort, it also makes social media easier. According to statistics, on average, users spend around 136 minutes on social media every day. People running businesses can’t afford so much time on social media for marketing, rather they have a lot of things to concentrate on. For this purpose, you can streamline your social marketing using some social media management solution that helps to increase your productivity and pitch in sales.
7. Choose a person to manage your social media accounts
Managing social media accounts is not a simple task, it requires unique qualities to be a successful social media manager. Hence, choosing the right person for this job is very crucial. Some businesses do this mistake by selecting the wrong candidate with the cheapest hour rate to save few bucks. The account manager should understand how to select content, lay outposts, and engage the page followers that progress toward success. You should also discuss your business short-term and long-term goals. Here are some vital qualities for an efficient social media account manager:
- Strategic thinking
- Expertise in branding
- Organizational skills
8. Keep an eye on social media conversation
In the recent digital world, Social media platform can act as a substitute for the one to one conversation. Responding directly to the customers will let your brand reach closer to the audience. Around 80% of the consumers expect a brand or service to respond within 24 hours. High-level of engagement in social media offers an excellent chance for your brand to demonstrate your unique personality and display your expertise.
If you fail to engage your targeted audience in the right way, they may think you have not invested in what they want which will ultimately affect your business sales.
9. Continuous engagement
A business which delivers outstanding performance is the one that engages their customers constantly. Hence, allocate some more time for social engagement. There are specific points that you should keep in mind while posting the content.
- Keep the targeted audience in mind when posting the content
- Always keep away from posting something irrelevant to your business
- Concentrate on the tools that let companies listen to what their competitors and the target audience are interested in
10. Build your network
As per a research from Twitter, 50% of customers depend on other people to make a decision on a purchase or service. Hence, influencers play a vital role here. You should find out the experts in the product you sell or service you do and make them talk about it. The person with large following groups on social media is the best influencer you can choose. Reach out to them and build a network with these resources to reach a more targeted audience and influence their decision.