Live Updates: COVID-19 Cases
  • World 17,821,155
    World
    Confirmed: 17,821,155
    Active: 5,922,585
    Recovered: 11,214,474
    Death: 684,096
  • USA 4,707,584
    USA
    Confirmed: 4,707,584
    Active: 2,222,361
    Recovered: 2,328,451
    Death: 156,772
  • Brazil 2,666,298
    Brazil
    Confirmed: 2,666,298
    Active: 689,679
    Recovered: 1,884,051
    Death: 92,568
  • India 1,722,159
    India
    Confirmed: 1,722,159
    Active: 564,224
    Recovered: 1,121,105
    Death: 36,830
  • Russia 845,443
    Russia
    Confirmed: 845,443
    Active: 184,861
    Recovered: 646,524
    Death: 14,058
  • South Africa 493,183
    South Africa
    Confirmed: 493,183
    Active: 159,007
    Recovered: 326,171
    Death: 8,005
  • Mexico 424,637
    Mexico
    Confirmed: 424,637
    Active: 99,331
    Recovered: 278,618
    Death: 46,688
  • Peru 414,735
    Peru
    Confirmed: 414,735
    Active: 108,391
    Recovered: 287,127
    Death: 19,217
  • Chile 355,667
    Chile
    Confirmed: 355,667
    Active: 17,883
    Recovered: 328,327
    Death: 9,457
  • Spain 335,602
    Spain
    Confirmed: 335,602
    Active: 307,157
    Recovered: ?
    Death: 28,445
  • Iran 306,752
    Iran
    Confirmed: 306,752
    Active: 23,940
    Recovered: 265,830
    Death: 16,982
  • UK 303,952
    UK
    Confirmed: 303,952
    Active: 257,833
    Recovered: ?
    Death: 46,119
  • Pakistan 278,305
    Pakistan
    Confirmed: 278,305
    Active: 25,177
    Recovered: 247,177
    Death: 5,951
  • Saudi Arabia 277,478
    Saudi Arabia
    Confirmed: 277,478
    Active: 37,043
    Recovered: 237,548
    Death: 2,887
  • Italy 247,537
    Italy
    Confirmed: 247,537
    Active: 12,422
    Recovered: 199,974
    Death: 35,141
  • Bangladesh 239,860
    Bangladesh
    Confirmed: 239,860
    Active: 100,475
    Recovered: 136,253
    Death: 3,132
  • Turkey 230,873
    Turkey
    Confirmed: 230,873
    Active: 10,647
    Recovered: 214,535
    Death: 5,691
  • Germany 210,665
    Germany
    Confirmed: 210,665
    Active: 7,841
    Recovered: 193,600
    Death: 9,224
  • France 187,919
    France
    Confirmed: 187,919
    Active: 76,154
    Recovered: 81,500
    Death: 30,265
  • Canada 116,312
    Canada
    Confirmed: 116,312
    Active: 6,150
    Recovered: 101,227
    Death: 8,935
  • China 84,337
    China
    Confirmed: 84,337
    Active: 714
    Recovered: 78,989
    Death: 4,634
  • Netherlands 54,732
    Netherlands
    Confirmed: 54,732
    Active: 48,584
    Recovered: ?
    Death: 6,148
  • Australia 17,282
    Australia
    Confirmed: 17,282
    Active: 6,879
    Recovered: 10,202
    Death: 201
  • S. Korea 14,336
    S. Korea
    Confirmed: 14,336
    Active: 802
    Recovered: 13,233
    Death: 301
  • New Zealand 1,562
    New Zealand
    Confirmed: 1,562
    Active: 22
    Recovered: 1,518
    Death: 22

Just text to pay: Apple unveils Apple Pay Cash in its latest ad series

Author at TechGenyz Apple
Apple Pay Cash

On this Thursday, the American multinational technology giant Apple released 4 short commercials unveiling the new ‘Apple Pay Cash’ feature. The 15-second commercials feature Apple’s in-house payments solution that enables its users to send money to their contacts via a text message.

These commercials constitute a new ad series titled ‘Just Text Them the Money’ which, just like the title suggests, indicates the integration of Apple Pay Cash with the text message service.

As evident from Apple’s ad spots, the main overlying themes underlined are speed and easy usability, with each commercial showing the example of real-time message conversations in the familiar bubble format as they appear on iOS or Mac, granting a realistic touch to the ads so that the huge audience base can connect with them. With no backtrack, the messages are shown to pop up with just the default notification sound corresponding to the incoming and outgoing messages.

These ads highlight the efficiency of the Apple Pay Cash feature as a speedy, easy to use pay solution as a viable alternative to the occasionally faulty P2P systems where users have to log in to carry out their transactions from a standalone app or web interface. But with Apple Pay Cash, smooth authentication with Face ID or Touch ID and integration in Messages simplify and enhance the payment mechanism as the users can now easily send or request money without leaving the messaging interface.

The ads cover different day-to-day situations that require us to send money to our loved ones, such as when one ad shows how roommates can send each other cash to pay the rent, or a mother sending the child grocery money after receiving a picture of an empty refrigerator etc.

The 4th ad importantly brings up how a more advanced Apple Pay Cash feature enables users to request money from a second person. The payment is done, as shown in the ad, by tapping on “Pay” within the Apple Pay Cash text bubble.

Apple Pay Cash was postponed for its release for more than 2 months from its initial release schedule with iOS 11 last September. So, it was introduced in U.S. iPhones and iPads only in December.

The person-to-person payments mechanism introduced by Apple, integrating Messages and Siri integration brings in greater ease and efficiency in digital money transactions for its users as a whole, which is an impressive positive added to its string of technologically-advanced features added to its devices every now and then. Moreover, Apple Pay Cash also allows the user to put the money received toward Apple Pay purchases or get it transferred from an Apple Pay Cash card to a bank account.

So, there’s enough reason for all the Apple fans to rejoice as the next time they want to send/receive money to their friends and family, all that needs to be done is, as the title of the ad series suggests: ‘Just text them the money’.

Career

Subscribe