2018 is experiencing an all-new modification at the business level. And when we talk about the evolution of B2B trends, then the progress is noteworthy. We will continue to study some trends from the past years but will also see a new set of trends becoming mainstream. Let us now look at the points that we thought would be best to keep the remainder of the year.
1. Multimedia content creation
Blog posts are one of the best ways for informational reference, but if we see then the demand for multimedia content, especially videos, has risen to a great level. People usually spend more time with videos than social media. The message here is clear. Audiences are becoming familiar with visual and aural forms of content, instead of those traditional ones. This year, B2B marketing looks to involve more multimedia content to involve B2B leads.
Live videos have gathered a lot of appreciation and are another great aspect of multimedia content. B2B marketing depends strongly on at least one party showing expertise, and one amazing way to show expertise is live video. Hosting videos on FB Live, taking and answering questions, is one of the fantastic ways to exhibit expertise to potential partners & the general viewing audience alike.
2. Social Media is here to stay
Social media is one of the best ways to connect with the audiences and beneficial for B2B marketers. Users want to follow firms on social media and get the best of info about your product and website and want to know more. You should re-evaluate your SM tactics. Every platform will have a different audience. It’s time to brainstorm. Give some time and make use of this amazing platform to increase the number of your audiences.
After a customer leaves your website, he/she goes straight to a competitor’s website and do some comparison. Big choices are not made instantaneously. Remarketing is still a nice way to prompt customers about the contribution after they left your site. The solution is absolutely plain & simple- If remarketing is not the part of your tactic, it should be there!
4. Influencer Marketing
We, here are talking about the clienteles being your influencers. Your customers are one of the biggest marketing tools. You should add the latest case studies and testimonials to the website. Referrals are also a great way for new businesses. If you have not already, search for a method to reward consumers who are referring you to their contemporaries.
5. More and more SERP (Search Engine Results Page) features
Depending on the nature of searches, Google has numerous ways to offer results you are looking for. These can include:
- Image Results
- Paid Ads
- Answer Boxes
- Shopping Ad
- Features Snippets
- People Also Ask Boxes
- Organic Results
It is seen that Organic Results will always be the last category on the page. If your content is compelling, there are some awesome chances to exclusively get to the top of Google. You should refer back to the content strategy. Ensure you answer the queries people are asking and one of the pages is well optimized for SEO.
Other influential aspects:
If your mobile experience is not as fast or as thorough as your desktop experience, it is now time to get prepared. Many of the google searchers make use of phones than any other device. Thus, Google is substituting its index to a mobile-first alignment. Google’s index is now ‘mobile-first,’ that will make mobile speed the biggest ranking factor.
You should make your website mobile-friendly. This is not a choice anymore. Be ready for this change before Google makes the switch.
A lot of things are happening these days that you need to focus and comment on. It lets your customers the chance to humanize the business and see it is as a positive light. With it, remember better engagement with the clients involves learning about what they demand from you and understanding their concerns and motivations.
While these were some of the trends, there are many more the B2B marketers can get befitted from. We would see some trends come and go as well. It becomes important to have them in the strategies as they promise a new and advanced way of interacting with the audiences and to earn profits faster.