Do You Know? Marketing and Distribution Strategies Work Only Under These Conditions



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There are more than 1 million applications on the app store but only a few manage to get users’ attention because of the unique features offered by the app. Building just a product is not enough, you have to come up with something that is not being offered by others in the market.

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Moreover, people are always attracted to new things which illustrate the fact that apps should be updated on a regular basis in order to provide the latest features to the users and to fix the bugs that were present in the previous version.

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Table of Contents

1. Release new apps and updates

Releasing applications and coming up with new versions is vital for growth as it attracts users and the attention of investors. You need to create a user base in order to direct the applications that you design towards a target market. You need to release new features of apps regularly and make the changes that are suggested by your customers because the satisfaction of your clients is one of the major aspects of your business.

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The app market is on the boom and more and more developers are designing applications in order to get a strong foothold in the market. However, in order to survive and grow in the market, you need to bring innovative ideas and introduce features and benefits that no other application is providing to the users.

In addition to this, it offers better incentives and rewards to the customers so that they share your app with others and it is important to test your application before you release them to the public.

2. Your app should be easy to find

The users of your application should be able to locate your application easily on the app store. In order to make it easy to be located, you will have to optimize the title of the app and improve the description of the application.

You need to ensure that you are using the right keywords in the title as well as the description so that when people search for a tool relevant to yours, your application pops on top of the list.

You have to keep track of the keywords as they are very important and resourceful. Use these keywords wisely and optimize your application so that it appears in the first 5 apps. Moreover, reviews of the apps are also something that people read in order to judge the performance of the app before they start downloading.

Reviews are submitted by people who have used the application and are now ready to rate it and give their feedback. If there are more positive reviews of your application, it will definitely go viral and people will start using it on a regular basis.

3. Market your app

Creating the application is not just the only task. After making the app, you have to promote it among the customers so that more people download and use your application.

You can use various methods to market your application but promotion through social media is probably one of the best techniques as it offers a wide platform where the audience is huge, and it is free. Most important, it provides you the facility of interaction which means that you can interact with your customers and get feedback on your application to make improvements where necessary.

App Marketing

Word of mouth is another marketing technique that is used by companies and software developers. You can offer rewards to the users for sharing your application with their friends and family. Rewards and incentives motivate users to act as they will be getting something in return.

Traditional ways of marketing can also be used for example; posting your ad in newspapers, magazines, etc., releasing your ad on television and radio.

4. Create hype before releasing

It is important to create a hype about your application before you release it to the public because people should be aware of the application that is about to be released.

In order to ensure that more people download and use your app, you need to communicate the benefits of this app to the public so that they know that downloading the application would be beneficial for them. The application that you design should deliver the perfect solution to the problem and people should feel satisfied after using it.

You can also create a buzz by a simple invitation as most developers do. By sending out a simple invitation, you can try the app for free which gives you an idea of how the app will work.

5. Do not advertise on newly developed apps

It is important to realize the fact that you should never advertise on applications that are newly developed because such applications do not have much traffic and advertisements and are irritating and people do not like ads popping up on their smartphone screens.

App Development

So, if you allow advertisements on your app in the initial years, the people who use it might uninstall it from their phone because of the irritation. Therefore, you should not post ads on your app in the initial years and let it grow for a couple of years before you start allowing advertisements.

6. Build a call to action

When you market your app, you need to build a call to action in your campaign in order to entice people to download and use your application. Call to action should be simple and convincing enough to make people act upon it when they are told you.

Once your application is available for the public, do not stop making changes to it because technology is evolving at a very fast pace and you need to keep updating your app according to the changing trends and technology. In addition to this, updates help improve your app by fixing the bugs that were present in the previous app.

These are some of the ways to market and distribute your application. There are specialized companies as well that deal with applications and software, and you can call them with your MediaCom phone service to get advice on how to market your app. Learn the techniques that are useful in making your app better and more meaningful for the users.

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