PPC vs SEO: When to use each of these search marketing

Search Marketing

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Do you know the difference between PPC and SEO?

There will always be a strong debate around how to market and which marketing options are most effective for your ROI. That answer will also remain subjective. You have to take into account what your needs are as a business. There may be some general questions you have about how it works and what your basic options are.

We’re going to use this post to cover the details that give you a better idea of PPC and search marketing. The end result is the flexibility to apply each as the conditions of your online progress changes and expands. You can find a number of situations where both are helpful, but you’ll need a complete understanding of how you can benefit.

Let’s take a quick look.

What is Pay per Click?

Paid traffic often relates to ads, and the current condition for online marketing allows you to distribute ads to search engines, websites, and social media feeds. You will have to pay for this traffic as the name implies. AdWords is the leading search engine option where your cost is based on the price given for a specific keyword. This cost is rated on the Adwords platform.

Pay Per ClickSocial media ads have gained a tremendous place within marketing, and they’re effective due to how they’re placed and the sheer number of people using each site. Your ads on social media are managed by targeting specific interests that people have, and your content then appears right in their newsfeed. You also use AdWords for website ads that follow your leads through an effective method called retargeting.

These concepts cover the basis for pay per click advertising, and you can pick and choose once you fully understand the pros and cons.

What is Search Engine Optimization?

Organic traffic is the best way to describe search engine optimization.

This differs from paid traffic in that people find your site or content due to its relevance within the marketplace. That happens by using keywords but not by paying for them. You want to follow a content distribution campaign. This includes creating original pieces and structuring them in a way that search engines can identify them.

SEOIdentifying your content is key to ensuring that it’s collected by the search engines. The search technology will then propose your content. It’s been suggested that roughly 90 percent of all clicks will come from organic results. This doesn’t mean that it’s better, yet it’s a powerful tool when you’re distributing content the right way.

Here’s a quick overview of both paid and organic traffic options, their strength, and challenges.

An Overview Of SEO:

Organic Traffic: The Long-Term Investment

Organic traffic certainly works. The key to it is time. You need to be patient with organic traffic. Getting traffic isn’t only by having a website. That website needs to find its place within the online markets and then spend time having the search bots better understanding it. This will be a result of people visiting it and you uploading content.

Cost Friendly

The time factor of organic traffic makes it cost effective. You only need the general knowledge of search marketing to succeed with it. You can find that knowledge all over the Web. The bottom line is that you won’t have to pay for any traffic you generate as long as you’re strategic and allow time to play its role.

Sustainable

This type of marketing is much more sustainable in the long run. There are no unexpected fees and certainly nothing you pay to maintain it.

Do-It-Yourself

The work is in your hands as an agency. You don’t need to hire external firms or help. It could be helpful too, but businesses generate great traffic without the help of external factors besides the actual search engines.

Challenges

Algorithm Changes

Be aware of the changes in the algorithm. Practicing ethical SEO will help you to avoid being penalized, but you don’t have complete control over what gets penalized and how. The best you can do in this regard is to follow Google and Bing developments. Learn about the different changes that have occurred and will. This will protect you from the unexpected.

You Might Not Have Time

A business that is short on time does not fit well into the organic growth model. Analyze your business needs, and determine if time is a huge factor to your business growth.

No Guarantees

The search engines are entirely owned by the search agencies in the end. There are no guarantees though most businesses do succeed when practicing organic traffic.

An Overview Of PPC:

Quick Traffic Generation

Expect a fast turnaround when investing in paid traffic. This is the objective of paying. You get a chance to see results as soon as you implement your campaign. This is a plus to many businesses that need to boost traffic in the least amount of time possible. You get a collection of settings that will help you to achieve your outcome.

Target Those With Buying Intent

The people you target during a paid campaign are very specific. You can find out which consumers are most important to you and then target them directly. Doing so allows you to find leads that are ready to buy. This eliminates the need for nurturing as Web technology offers insight on consumers online that lets you target who you need and when you need to.

More Likely To Convert

Those that get reached through paid traffic are likely to convert better than those who arrive on your site organically.

Challenges

Creating Great Ads

Advertisements do convert on the Web, but you have to be well-informed about how to make great copy and to know how people think. Marketers spend their entire lives learning these skills.

No More Traffic After The Campaign

You will not get residual traffic to your brand or website once your keyword or ad campaign is inactive. The only way to maintain your performance is by funding another round.

Needs Management

Monitoring and adjusting your ad content is key to making paid traffic work for your business. This requires time and highly developed skills for effectiveness.

The Bottom Line

Small budgets will ideally need organic traffic. Those who want to manage long-term campaigns need it also. Organic traffic is ideal for businesses that are sure that they will rank well. Consider paying for your traffic when you have an effective budget to put into place and when you need consumers to respond fast.

The best of these is a combination of the two.

Using both will keep your business flexible and enable you to adjust to market conditions. Get in touch with us now to find out how. The possibilities are endless, and we can bring you to a new perspective that achieves your goals every time.

PPC vs SEO: When to use each of these search marketing