DJ Koh, President, and CEO of IT and Mobile Communications Division, Samsung Electronics, announced that there would be few exciting launches during the festive quarter (October-December) in the country which would significantly affect the mid-price segment market filled with mainly Chinese competitors. This is apparently a warning to these Chinese players in the market with Samsung planning to revise its mid-price segment smartphones with flagship premium features this festive season.

During the unveiling of Samsung Galaxy Note 9 in India, the first flagship launch in the country, Koh disclosed during a media round-table that, “Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh”, and that assures that the upcoming Samsung mid-segment smartphones with flagship features and functionalities would be a delight to the customers in India.

A full-range player (that) offers a complete range of devices” and predicts that Samsung’s momentum will persist for the remainder of the year. The innovative Galaxy J series was especially instrumental in the South Korean tech giant’s comeback to the leading position, with Samsung India selling over 20 lakh units of Galaxy J8 and J6 mid-segment smartphones in July itself, both models being launched barely two months back. Warsi added that the reason for their huge success lay in their philosophy of “keeping our ears to the ground and incorporating consumer feedback into our products. – Asim Warsi, Senior Vice President of Samsung India’s Mobile Business

Koh announced that Samsung would offer more than just smartphones to customers with a focus on “building a complete ecosystem of smart devices for the millennials in India” – Koh’s emphasis is not on the number of sales but on “creating a trust bond with our customers and partners in the country where we are the leader for years”. And Samsung is rightly so what with the company dominating the country’s premium smartphone segment in the first half of 2018 with 48 percent, followed by the Chinese OnePlus with 25 percent, and Apple with 22 percent, as per a recent CyberMedia Research (CMR) report.

One in two premium smartphones shipped in the first half of 2018 was a Samsung device. Moreover, according to a recent Counterpoint Research report, Samsung made a comeback to the top in the overall Indian smartphone market by surpassing Xiaomi with 29 percent share in the second quarter of 2018.

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