Among all the search engines that exist, Google is the most widely used. An infographic created by the folks at SEO Tribunal states that Google holds 92.59% of mobile searches and 72.8% of desktop, as compared to Baidu which comes in second with 4.57% of mobile and 12.85% of desktop searches.
Bing holds just 1.16% of the mobile market share and 7.70% of desktop. This is why when it comes to search engine optimization (SEO), ranking high on Google is most critical for businesses.
Ranking top on Google helps you grab 36.4% of traffic that low ranked websites miss out on. Also, it lifts your brand’s image by 30% and increases your click-through rate (CTR).
People tend to look at top-ranked sites as being more authentic and trustworthy. Considering that Google uses over 200 factors to rank a site with the most relevant search results on the first page, the users’ perception is justified.
In fact, most people don’t go beyond the first page of search results since they do find their answers in the first results. Furthermore, appearing on the first page of Google brings about other benefits like high-quality leads.
Hence, in order to attain a high SERP and its advantages, you should, first of all, create a well designed and organized website that Google can easily understand. You will achieve this by publishing unique content on every URL and using standard HTML markup more often, as well as ensuring that your server quickly delivers content to crawlers.
More so, the content created should be of long length with internal links to other content to improve the dwell time on your page. Increase the number of backlinks by promoting and sharing your content on social media and through social bookmarking. Don’t forget to optimize your site for mobile devices.
But, while Google should be your main focus as it’s the search engine that most people in the world use, you need to include other search engines like Baidu, Bing, or Yahoo, which are increasing in the market share. The more easily your website can be found across all search engines, the more business you will attract.