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Gaming has been a big and major focus for many mobile users, and if you are a gaming freak then you might be interested in today’s global launch.

Honor today announced the availability and pricing of its gaming-focused Honor Play device. With its new GPU Turbo technology dramatically improved graphics performance, Honor claims that it can rival the best from a gaming perspective.

Honor Play DesignThe first markets to get the Honor Play are Western Europe, CEE and Nordic countries, the Middle East, Russia, India, and the Asia Pacific region.

The new GPU turbo technology promises superior graphics performance while remaining mindful of the limited battery capacity of mobile devices. According to Honor, this will “boost the operating system” and “extend battery usage.” It has 60 percent more efficient graphics than its rivals and technology that would reduce energy consumption by up to 30 percent.

To highlight its features the new Honor Play will come with a Huawei Kirin 970 chip; it will also have ample RAM of 4GB and 64GB of storage from the get-go and bring ultra power saving mode on the Play that is capable enough to binge watch a full season of a TV show on just one charge; now that’s pretty impressive for a 3,750mAh battery.

The dual-lens camera on the back is made of a single 16-megapixel, f/2.0 camera with a secondary depth-sensing 2-megapixel sensor. It borrows AI imaging skills from the Honor stable, which reduces camera shake, improves low-light performance and adds a handful of AI-boosted photo modes depending on your shoot.

The phone comes in different variants; you’ll have a choice of Midnight Black, Navy Blue, Ultra Violet, or special black/red (à la Asus ROG) and red Player Edition. Originally thought to be exclusive to China, Honor has subverted the expectations and has released the Play to Europe and the rest of Asia which is available for purchase right now from several retail partners, such Honor’s store and Amazon starting at €329.

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