Having an application for Android, for Windows, for macOS, and for iOS can boost your profits and revenues substantially.
In this article, we will talk about the iOS platform and apps for iPhone devices. Specifically, we want to explain to you what you are missing out if you don’t have an iOS app for your business.
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Benefits of the iOS platform
Before we continue with the article, we should say that other platforms are also beneficial to businesses. In fact, the more, the better! It’s 2018, an interconnected world, and everyone is in touch with everyone. People are talking and sharing today more than they ever did before. But why should you make an iOS app?
Apple is the worldwide leader in the mobile industry and while Samsung sells more phones than Apple, Apple makes more money per sale. Android has more users than iOS, there’s no denying it, but iOS is more business-friendly with services made for business.
Regardless of what you choose, you’ll reap the benefits assuming that the app is functional, user-friendly and well designed. Below, you’ll find the most obvious benefits of developing an iPhone app for your business!
Reputation
iPhone’s reputation is impeccable, especially in the West. So, when you have an iOS app, you are tapping into a powerful market.
Apple has a rigorous set of rules when it comes to app development, and every app has to go through the App Store Review Guidelines. This creates a strong sense of security and loyalty among consumers. Time is always a factor to watch out here as the review process can be long even for the most experienced iOS developers.
Tapping into the world markets
We already mentioned that Apple is a global company, and one of the leaders in the world of applications. Apple is also growing, slowly penetrating into the second world countries, which means new market opportunities (not just for Apple, but for all Apple applications.)
Apple did lose a lot of its market share in China, but it gained a lot of power in the EU and Japan. In fact, despite the losses in China, the iPhone still sells the most in the world’s two largest economies, the US and China. So, having an iPhone app means that you covered the wealthiest regions in the world. You should probably read this Cartesian analysis to learn more about it.
Security
iOS software is smooth and elegant. More importantly, both the iPhone app development services and other iOS devices give you a lot of ways to protect your business as well as your customers. It is the company that protects privacy and will use encryption methods to hide the customer’s data appropriately.
It’s also tough to hack and resistant to viruses, malware, and other threats because Apple focuses a lot on security. Having a secured business means that the customers will be able to entrust you with their data, their names, emails, personal info, and so forth. In business, trust is everything, especially the one you build with your customers.
Accessibility, user experience, and branding
You can send push notifications, discount offers, information about new products and services, promo codes; you name it! The interface should be very well designed for Apple and creates a seamless transition between your physical and virtual business models.
Boosting your profits
You can boost your profits indirectly thanks to all the things we mentioned above.
Even if you are a small business, investing in quality iPhone app is a long-term tactic: apps won’t go away, their use will keep rising with new generations. Young people with iPhones want everything with a couple of taps. Order a pizza? Tap. Make a doctors appointment? Tap. Make a restaurant reservation? Tap.
All you have to do is to get more and more people to find and use your application and your websites. Eventually, they might start using your products and your services. Look at all the big companies in the world: they all have apps for every device and every platform.
Final Words
Unfortunately, a lot of business, small business, in particular, are sticking to the old models of advertising and reaching out to new clients. As of old methods are valuable today, but that doesn’t mean that you cannot evolve your marketing mix.
Apple isn’t going anywhere, nor is the iPhone and its apps. If anything, the iPhone will continue growing, and more and more people, especially younger generations will start using apps to purchase products and iPhone app development services. Are you ready for them?
