Important Considerations in Crafting a Successful Instagram Marketing Strategy



Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

With over 8 million Instagram business profiles, the world’s most popular photo-sharing app is a hub of activity for big and small brands, each vying for a large share of eyeballs and market share. With so many brands competing for attention, it is but natural that there is a lot of clutter and noise, and cutting through it is only possible by putting together a killer Instagram marketing strategy.

SocialPilot Affiliate
SocialPilot: Cost-Effective Social Media Management Tool
Data-driven decisions to improve engagement and finetune your social media strategy. 85,000+ professionals trust SocialPilot to manage social media, improve engagement and analyze results - at a pocket-friendly cost.
Trial Now

Some essential guidelines for devising a profitable Instagram marketing strategy:

Also Read

Table of Contents

Determine your target audience

Before everything else, it is important to get a fix on who you are trying to reach out to on Instagram. Since, as of June 2018, the number of Instagram users has crossed the one billion mark, it is quite likely that the target audience population will be present;

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

however, you need to ascertain the demographics and behavioral patterns before you can devise the content they will find engaging. Define the target audience by additional parameters like the brands they are interested in, the hashtags they use, and the locations they frequent. The more time you spend defining your audience, the better your chance of engaging them.

Determine the goals

It is important to determine your business objectives at the very start; otherwise, you will waste precious resources and time and miss opportunities.

It is not necessary for all objectives to be dollar-denominated. Instagram marketing activities could be geared to acquiring more followers for Instagram, raising brand awareness, building an engaged community of users, or even driving conversions along the sales funnel. Depending on your industry and the objectives you define, you will have different content and KPIs, and measurement metrics to devise.

The earlier you get around to defining them, the less the wasted effort and better the ability of your team to stay focused on curating content that will deliver results.

Evaluate competitor content

No business operates in a vacuum, so it is important to know what sort of content strategy has been adopted by your main competitors, especially if they are doing very well with the same target audience you have determined. Examine in detail both the content type and the strategy so that you can devise something that works better.

It is important to get a fix on their engagement rates, whether the businesses respond to queries and comments, the sort of questions being asked, the hashtags being used, and the significant calls to action. With a content audit of competitors, you can learn more easily what works best and the profile and behavior of the audience.

Develop a Content Strategy

Your Instagram marketing strategy depends on the content that you post to a large degree. Businesses have the choice of photographs, videos, user-generated content, and Instagram Stories at their disposal to engage their followers.

The sort of content that you use should be dictated by what your target audience finds interesting and relevant. Instagram lends itself naturally to products that are more photogenic but is possible to engage customers creatively with behind-the-scenes photos and videos even if the products are not so attractive looking. It is important to use tools that can measure the levels of engagement so that you can focus on those that users engage with more.

Create an editorial calendar

Along with a well-defined content strategy, creating an editorial calendar is vital. The calendar development will permit you to create content well in advance so that you can avoid the last-minute rush and the typical drop in quality associated with last-minute activities.

By creating the calendar, you can plan ahead to better address seasonal requirements, demands of upcoming events, and even company announcements and launches.

The ideal frequency of posting content is best decided by iterative experimentation because it varies according to the industry, time zones, and even competitor activity.

While analytics will tell you the best frequency of posting content, it is even more important to be consistent in content publishing as that is an indicator of how stable and reliable the brand is. You can take the help of content schedulers that can automate the task of content posting as per a predetermined calendar.

Strategize your captions

An extremely important aspect of your Instagram marketing strategy that is often neglected is that of captions. The photo caption lets you add a narrative about your business or brand and adds tremendous value to the photo content.

When you go to such lengths to curate the photos, you should not leave the captions to be structured on the spur of the moment. Instead, take enough time to craft the narration adopting a tone that is standardized for your brand.

Your captioning strategy will also need to incorporate the hashtags you would have planned while defining your target audience and their demographics and interests. Using an analytics tool, you can find out which are the trending hashtags in your industry sector. Along with the photos, you can also schedule your captions using one of the many readily available tools.

Devise brand guidelines

Since it is very important for the brand to adopt a consistent stance so that users are not confused about what it stands for, it is vital for the brand guidelines to be also put in place, especially when there is a large team administering Instagram account.

The brand guidelines will detail everything that is required for the brand presence on Instagram, right from the color scheme of the photos, the tone of the captions, the hashtags to be used, the frequency of posting, use of emoji, words, subjects, hashtags that are never to be used, etc.


A good marketing strategy is never cast in stone. You need to be always attentive to user feedback and the demands of the changing environment. Be prepared to keep on learning, testing the content, and optimizing it for better user engagement. Be sure to invest adequate time and resources to track the progress of the brand metrics so that you are constantly on the ball.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9
MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly  OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond