The home environment to the next level of intelligent connectivity. He adds; to do this, we are building a new product of OnePlus’ premium flagship design, image quality and audio experience to more seamlessly connect the home. We call it: OnePlus TV. We believe your TV has the potential to be so much more than where you watch your favorite shows. – Pete Lau, CEO at Oneplus
The new division will be led by OnePlus founder and CEO Pete Lau alongside the existing smartphone division. In an interview, Lau said that they are hopeful of releasing its first TV in 2019 and then rolling out software updates to make it smarter and more connected to smartphones over the next five years.
OnePlus didn’t specify whether the TV would run on an existing platform like Android TV or something new altogether but it did give some hints like; a built-in camera, seamless connectivity with the user’s smartphones and assistive functionalities that are currently offered by voice assistants like Amazon Alexa and Google Home.
The company says that it will be in view of the ideas from OnePlus’s over 5 million strong communities for features and functionalities they would want from television. India’s television market, over the past couple of years, has seen the entry of several smartphone makers, and OnePlus adds newly to its list. I hope it builds a successful TV market.