Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Snapchat is Testing Visual Search That Allows Users to Shop Amazon Products Using Camera

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Snap is testing a visual search that allows users to shop Amazon products using the Snapchat camera. In an official news release, the social media platform announced that “we’re testing a new way to search for products on Amazon right from the Snapchat camera, “The Snapchat Visual Search.”

Social media companies are exploring various ways to use their user base in the eCommerce arena. The Snapchat visual search will allow users to browse Amazon products and buy it using their camera right from the photo-messaging app. After a user scans a barcode or an image, the Amazon card will appear on-screen with the product details and shopping option. This feature will allow users to purchase the product or similar ones available from Amazon.com or Amazon app by tapping the link.

It’s super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started. – Snap Blog

Snap has always been the front-runner in terms of adding new features to its app, and Snap is one of them. The partnership between Snap and Amazon has given a positive vibe on the market, which helped Snap’s stock up by 3%.

The social media site announced it would be rolled to all users soon at the same time.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic