On 25th September, one of the largest internet technology firms on the planet, Mountain View, California-based Google, announced that it would begin allowing cryptocurrency exchange advertisements in the U.S. and Japan, starting in October, which went into effect in early 2018.
Back in March of 2018, the search-engine powerhouse Google followed the lead of Facebook, Twitter, and others in announcing a widespread blanket ban on cryptocurrency-related advertising; the decision covered everything related to Initial Coin Offerings [ICOs] to cryptocurrency trading advice.
The last time cryptocurrency advertisements were allowed on Google was when Coinbase ads were reinstated on the platform. Since then, the cryptocurrency market has suffered wild price swings and a steady decline in value due to the lack of visibility luring in new investors.
Our policies are intended to give users information to weigh the costs associated with financial products and services and to protect users from harmful or deceitful practices. For the purpose of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice. – Google
According to the new updates and service policies, the platform will begin allowing regulated cryptocurrency exchanges to advertise in the United States and Japan. Other countries are not included at this time. Google says advertisers must be certified with it for whatever respective country their ads will serve and that advertisers seeking certification from Google will be able to apply in October when the policy takes effect.
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Early this year, Facebook announced a change to its advertising policies that allowed certain types of cryptocurrency-related ads to be run on their platform; Google seems to follow Facebook’s lead in unbanning crypto-related advertising.