Invoice factoring is big business in the United States, but it’s also highly competitive. With numerous other finance companies offering attractive factoring packages to small business owners, you can no longer afford to have a lax approach toward marketing your factoring company online, which is where you’ll get most of your leads.
More and more consumers are searching online for products and services, and B2B services such as invoice factoring need to be supported by a user-friendly and informative website, high-quality content and backlinks, and a fail-proof SEO strategy.
As a business owner, you need not master local SEO for your business, but it helps to know if those handling your digital marketing are using the following top SEO strategies for factoring companies.
Run a PPC campaign
A PPC (pay-per-click) campaign is used to advertise a business on Google. By creating a campaign on Google Adwords, you can advertise your services on a PPC basis, which means that you need to pay only when a user clicks on your ad. Ensuring that your Google ads are locally targeted is essential—it will ensure that your ad will show up when local users type certain keywords on Google.
For local SEO that actually works, explore submitcore’s SEO packages, custom-designed to suit the marketing needs of small and medium-sized factoring and finance companies.
Optimize your business website
Optimization means using relevant keywords, tags, and links across your website. Aside from this, your website should be designed well and should be user-friendly. Loading speed, easy navigation, and informative content are some of the most important factors that determine how long a visitor will stay on your site.
So try not to cut costs on web design and development. If your website needs an overhaul, hire a local web development agency that has the experience and expertise in developing impactful websites for small business owners in your industry niche.
Optimize your images
Ask an SEO expert and they will tell you how important it is to optimize images along with content. Images play a big role in driving organic traffic to your site, and image optimization is a simple and effortless tool to boost your local SEO.
To optimize your images for local SEO, name the images using keywords that are most relevant for your finance business. Use appropriate alt-tag descriptions to enable search engines to find and display your images to match search terms. Lastly, ensure that the images used are not copied and are relevant to the content.
Gain high-quality local backlinks
According to the leading digital agency submitcore, a local business that wants to thrive and grow online must build a powerful and effective backlink profile custom-created for the business niche.
Quality links that point back to your website not only increase your visibility, they tell your potential customers that yours is a well-known and reliable brand considered worthy of mention by influential bloggers and local organizations. For assured results, hire a reputed and experienced back-linking service known for providing result-oriented SEO packages.