Today at Dreamforce, Salesforce’s event in San Francisco, the global leader in CRM expanded their global strategic alliance with Amazon Web Sevices. The product integrations will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services. The companies announced their offerings on the new set of data integration services between the two cloud platforms for widespread customers.
The new capabilities will demonstrate the companies’ continued investment in delivering deeper levels of integration between AWS and the Salesforce Lightning Platform. Matt Garman, vice president of Amazon Elastic Compute Cloud, says “Customers talked to us about sensitive data in Salesforce and using deep analytics and data processing on AWS and moving them back and forth in a secure way”
As according to the alliance, AWS and Salesforce will deliver certain integrations and a highly secure trusted framework for connecting the Salesforce Platform with AWS PrivateLink and Amazon Connect. This integration will provide endpoints for core Salesforce APIs within the developers’ Amazon VPCs and vice versa. Exposure to Internet threats is reduced by using a dedicated AWS network connection, which privately routes all traffic flowing between Salesforce and AWS services on a dedicated Amazon network connection rather than the public Internet.
Further, customers are increasingly building event-driven architectures that trigger processes in AWS based on data changes in Salesforce, and vice versa. As part of this announcement, the serverless computing and developers are also in use of event triggers to drive business processes. AWS integration with Salesforce Platform Events will be available in 2019.
Today, both companies integrate to deliver capabilities that support customer workflows between three of the most critical contact center technologies; interactive voice response (IVR), automatic call distributor (ACD), and CRM. Expanding on this integration, Amazon Connect for Salesforce Service Cloud will enable customers to build highly dynamic, AI-driven, self-service voice experiences with a Lightning-integrated agent and customer community.
The two companies found a way to help common customers work together here to build what they are calling AI-driven self-service applications using Amazon Connect on the Salesforce mobile Lightning development platform.
Salesforce now runs the vast majority of their public cloud workloads on AWS. Salesforce is now live on AWS in Australia and Canada, and customers can access the Salesforce Customer Success Platform on the AWS Canada (Central) Region and AWS Asia Pacific (Sydney) Region.