New website tool utilizes WAZE to create direct communication with customers



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Competitive small business owners are constantly looking for anything that will give them the edge they need to not only compete in today’s crowded marketplace but to win. With a constantly evolving digital landscape, staying in communication with customers is tough. Getting them to engage with you is even harder. There’s a group out of Columbus, Ohio working to bridge that gap.

Smart1 Marketing this week launched a new innovative platform that wants to put small businesses on the digital map using a new partnership with the most popular name in digital navigation – WAZE.  No more fumbling for a phone number or trying to navigate the internet for directions. 

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Smart1 Leads easily installs a simple box in the bottom corner of any website. The tool, in true WAZE fashion, provides directions to a company location but it also gives the business owner a fully customizable set of Action Buttons that gives their customers the ability reach them directly, with one click.

“As technology advances, customer communication has become disconnected and impersonal,” Smart1 Marketing CEO Todd Swickard said. “This widget allows you to customize a set of buttons to let your customers know how best to reach you directly. Just want them to email you or use a contact form – no problem. You can also set up action buttons that let them text you for a quick response, send you an instant message, call your phone or choose from over two dozen other Action Buttons. And it works on almost any web platform.”

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In addition to the personalized contact feature, Smart1 Leads also provides a dashboard that uses targeted customer information to drive traffic and boost sales. By measuring the number of times people click the ‘action buttons’ on a site, it allows the business owner to learn how many times people are requesting information along with where and when the information is being requested.

It’s an easy way to encourage customer interaction and an effective way to start the conversation at the exact moment people are looking for specific goods or services.

The reporting dashboard tells the date, time, distance, frequency, and the neighborhood they are coming from which means finding ROI information for your advertising dollars is simple. Analyzing data gathered from a small business website, Smart1 Leads can help forecast where traditional geotargeted ads should be flighted and placed with street-level accuracy.

The Smart1 Leads platform is part of a suite of small business tools developed by the company to make marketing simple and cost-effective.  For more information on Smart1 Leads or to see the entire suite of Smart1 tools, check them out at

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