Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Apple to Buy Music Analysis Service Asaii for Improved Music Function

Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Apple buys music data analytics service Asaii for expansion of Apple Music function. As reported by Axios, Apple’s deal to buy Asaii was worth less than $100 million, closing the service on the 14th of October.

Asaii was introduced as a music analysis laboratory, A & R personnel, Management Company, etc. as an analysis tool to find newcomers with hit content using song play count and associated data from Apple Music, Facebook, Instagram, SoundCloud, Spotify and Twitter, the firm’s technology scoured the internet to deliver new and popular tracks to industry insiders.

It can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added.

Apple has also acquired the music discovery app Shazam that will help to compete with Spotify, the industry leader in music streaming services.

This acquisition by Apple is expected to strengthen the activities of Apple Music, which supports new artists and labels, including improving the accuracy of music data analysis tools provided by Apple Music.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic