It’s no secret that an online marketing agency uses content marketing to drive traffic to websites and elevates the authority of the business in the market. In saying so, for content marketing to be effective, there’s no escaping the fact that you have to create captivating content consistently.
Tight deadlines and a busy schedule can be a challenge for marketers and business owners seeking to publish fresh and actionable content on their blogs or video.
Here are some ways an SEO Company in Sydney would recommend crafting relevant quality content regularly so you have a high level of audience engagement and position yourself as an expert in your industry.
Start with a Clear Strategy
It’s been often said that by failing to prepare you are preparing to fail. This is true in almost any aspects of marketing, and content creation is no exception.
Without a clear content marketing strategy, you will be wasting time and effort on creating content which fails to resonate with your target audience.
Before you write a blog post, a record that podcast or script that video, get clear on who your target audience is, what type of content resonates with them and how they prefer to consume it.
Build every piece of content on this foundation and you will not need to spend time on multiple revisions or content that does not resonate with your readers.
Creating a Content Calendar
Most marketers will tell you their biggest struggle isn’t creating content it’s consistently coming up with new topic ideas.
If it appears your time and energy is spent thinking of ideas instead of actually creating the content itself, you are not alone. The solution, an astute online marketing agency will recommend is to map out a list of topics in advance and schedule their publication dates using a content calendar.
Taking the time to plan out months of content topics may appear to be counterproductive, but a Content Calendar will take much of the guesswork out of the Content creation process. This allows you to focus more on crafting high-quality content quickly and easily.
Capturing Ideas on the Fly
Great content ideas which may occur at any time of the day are often forgotten and it’s good to have a system in place to capture them before they disappear from your memory for good.
A free app such as Evernote can help you store and organize your notes on a mobile phone or laptop. Keeping an idea bank that you can refer to when it’s time to craft that perfect piece of content will save you hours of anguish, wondering what you need to write about.
If you prefer, a simple pen and paper pad can work quite well in capturing your thoughts which you could turn to brilliant content pieces.
Repurposing Content to Expand Reach
Begin by crafting one piece of compelling content a week and turn it into multiple forms of content to expand your reach.
It’s a practice which an astute online marketing agency will use to drive more traffic to a business.
For example, say you invest time into writing a compelling long-form blog post of two- thousand plus words that covers a topic in depth, you can then use parts of the text to script content for three or four videos.
There’s also the option of summarising the text into an infographic or using it for a podcast or Facebook Live broadcast. Use your imagination and you can find even more options to broaden your reach.
Repurposing content helps in eliminating the need to generate multiple ideas from scratch so you can focus on producing that single content piece with the intention of carving it up and getting more work done in half the time and without the effort.
Craft Simple and Actionable Content
It cannot be stressed enough that simplifying your message keeps your content consumable and also requires less time to create.
Avoid confusing your audience by choosing one idea and one relevant when creating content. Keep your supporting points clear, concise and easy for your audience to follow and if you’re just starting out stick to topics you are knowledgeable about and most familiar with.
In doing so, you will not be devoting an endless amount of time to research and are more likely to capture and keep the attention of your target market by providing them with uncomplicated content they can take action on to produce results in their business or personal lives.
Inculcate a Sense of Urgency
Most people tend to drag their feet when they know there’s time to complete a project. If you have a week, you will take a week to write or record your content. On the other hand, if you have a day, that sense of urgency sharpens your focus and motivates you to get to work on your content piece.
Create a sense of urgency in your content creation process by setting a timer and pressing yourself to finish before the time is out. This not only forces you to make progress at a steady pace but builds a creative momentum that prevents you from losing your train of thought.
Sometimes all it takes is a little pressure to produce some seriously valuable content.
These are some key tactics which an online marketing agency or reputable SEO Company Sydney will recommend to create captivating content for your business and enhance your reputation in the market. Start with these and think of other ways you can create more content. Alternatively, there’s always an option to outsource content creation to an online marketing agency.