Apart from being a famous social media platform among all age groups, Twitter also became a powerful marketing force used by many businesses and companies. It is used by thousands to enable engagements and interactions with their target audiences, as well as build their overall brand image.
About 45% of all Twitter users are using social media every single day, and most companies are utilizing this statistic in their advantage by boosting their marketing efforts in the platform. Here are 8 proven ways to include in your marketing plans.
1. Utilize Hashtags
Hashtags are mainly used for the sole purpose of including a tweet into a vast group of tweets in the same topic or keyword. In simpler words, hashtags are organizers of tweets around a particular industry. It started in Twitter, and it is widely utilized by members of the community, so make sure that you also capitalize on this innovation of the network.
Whenever you click a hashtag, Twitter will redirect you to a page that contains all tweets that used the hashtag. It is a perfect way to look at all the tweets and users who used the hashtag, and it can be an opening to an interaction with your audiences. Also, it can be an opening to find potential customers and target your marketing stints to them, and possibly catch them as your customers.
2. Target the Right Audiences
Targeting your audiences should be very holistic because you cannot focus only on one sector, such as interests and hobbies. You should venture into a more specific and appropriate targeting will help you reach the right audience for your business. For example, a creative director will most likely to subscribe to the accounts of fellow creatives in the same industry.
Never stop in looking for the right audience for your business by trying to reach different audience groups. You might be surprised by the results of the experiment you are doing in this. The final output should be a well-detailed list of your audiences that will undoubtedly support and be catered by your business.
3. Partner with Influencers
Whenever you start to think that you need more followers, more interaction, and engagement, you can start considering to connect with influencers on Twitter. They can automatically give you a boost in your Twitter marketing.
It will give you easy access to the influencer’s audience and following. Your brand will be exposed to a new environment courtesy of your influencer. All of those will see your brand and will be introduced to you. It is an excellent opening to widen the reach of your business.
Also, it is a rule of thumb to choose an influencer who has the same values as your business, or a member of the same industry where your business is. With this, it is easier to catch a new audience because it is aligned with your overall brand.
4. Monitor Your Competition
Your business’s competition should be observed in detail. Start by lurking into their website and social media profiles. Look at their attitudes and practices along with their marketing plans. Observe their common posting times, posting dates, interaction keywords, and everything that is effective for their business. From there, you can integrate it or create a better version of what is their stints.
Besides knowing the strengths of your competitor, you should also know their weaknesses to understand what you can improve from their current marketing. After that, you can include it in your own marketing plan.
5. Incorporating Twitter in Social Media Plan
Before anything else, it is vital to secure a plan for all of your postings for Twitter. It is necessary to plan out everything you will post instead of being very compulsive and not have a timetable for all of your contents for Twitter.
Another thing to consider is that social media plans minimize the mistakes of your marketing plan. It is one of the errors that should be avoided since it can elicit unwanted publicity on Twitter.
6. Storytelling of your Brand
Brandings are established through the use of stories instead of hard-selling the brand. It is a trend today to insert emotional cards because it is easier to connect to your audience due to the human element of the story. Most of the brands are not only targeting to incorporate audiences into buying but also creating meaningful relationships with them from the story the brand used in establishing.
This kind of approach will produce personal relationships and similarities between the brand and the audience, which will lead to creating original stories from the audience.
All of this storytelling is made to connect emotionally and to build brand equity. To give better storytelling, images can help in the process. However, images should be of the right size and quality. Here’s a guide for social image sizes to help you in this matter.
7. Defining Metrics for Checking Progress
To evaluate your success, you need to look at all of your metrics and insights from your Twitter page to see your content’s performance. It is advisable to look at your metrics at the early beginnings of your page, then from time to time, look at your insights to know if there is a sign of progress in your page.
Some of the metrics to consider are the following:
- Follower growth is the change in the number of followers you get in a certain time period.
- Follower engagement is the number of followers who engage in your tweets.
- Traffic is the rate of users visiting your company’s site from Twitter.
- Reach is the number of likes and retweets of your contents.
- Conversions are the rate of your users or visitors who sign up for your services or purchase a product.
8. Asking for Twitter Love
Since Twitter is still considered a community, it is not a hassle to ask for support from them. You can always ask your audience to share or support your tweets to different marketing purposes. Another way is to get possible contents from them, and you can use it as your page’s content. What’s sure is that you have built a community around you so the audience will support you.
Twitter, along with other platforms, is a great social media site for different marketing purposes. With these eight different tips and practices, it can help your overall marketing campaign in different ways. It can help you mainly to boost your marketing and establish your branding.
Twitter, along with other platforms, is a great social media site for different marketing purposes. With these eight different tips and practices, Whether you are doing your digital marketing efforts for general visitors of your site or you are doing a mobile marketing campaign, boosting your marketing by means of Twitter can be really helpful.
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