Mozilla rebrands Firefox Rocket to Firefox Lite, announces new Partnerships

Firefox Lite

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Mozilla has a number of new announcements to be made regarding its web browser Firefox. To begin with, Firefox Rocket has been rebranded to Firefox Lite. It has also established two new strategic partnerships in Asia: Cherry Mobile, the leading mobile and electronics brand in the Philippines; and ExpressVPN, the global leader in consumer VPN service.

With partnering with Cherry Mobile, Firefox aims to provide different mobile experiences to enable more people to enjoy the power of the open web; which includes providing users with the advantages of lightning fast, lightweight, and tracking protection web browsing on their mobile phones.

In this day and age of modern technology wherein everything can easily be accessed online, it’s very convenient that there’s a reliable and secured browser such as the Firefox Lite. With its fast, less-data consumption, and private mobile browsing features, we believe that this browser can bring utmost ease and security to our end-users. At Cherry Mobile, we are always after the rewarding mobile experience that we can give to our consumers, and together with Mozilla, we’re very much excited to bring them more of that. – Lonson Alejandrino, Assistant Vice President for Product Development, Cherry Mobile

On the partnership between Mozilla and Express VPN, the latter’s official blog reveals, “Our work with Mozilla marks their first long-term strategic partnership with a VPN provider. Early this year, we were invited to participate in a rigorous selection process which evaluated the security standards, privacy protections, ease-of-use, and other key factors. According to Mozilla, ExpressVPN was selected for its industry-leading leak protection, speed and reliability, extensive platform coverage, 24/7 customer support, and its strong track record of advocacy for digital rights, among other factors.”

Express VPN and Firefox Lite are all set to provide Lite users with a free 7-day trial of ExpressVPN, helping them secure their connections and ensure their data is not exposed to prying eyes or malicious actors. The offer will initially be available across four countries; India, Indonesia, Thailand, and the Philippines; which has a combined base of over 729 million internet users.

ExpressVPN is delighted to be partnering with Mozilla, as we share their dedication to advancing the open web and online privacy and security. Through our partnership, we’ll be able to help Firefox Lite users secure their connections and ensure their data is not exposed to prying eyes or malicious actors. – Harold Li, Vice President, Express VPN

Charles Chen, Head of Business Development, Mozilla Asia, comments for his part, “We are proud to see that Firefox Lite is growing fast and with high security with supports from Cherry Mobile and ExpressVPN. Our mission is to empower more users to access the mobile Web securely. With such strong partnerships, we are looking forward to having more collaboration on coming products and services to bring a whole new level of mobile Web experience for our users in this region.”

Coming to the rebranding of Firefox Rocket to Firefox Lite, the latter promises to be a lightweight but feature-packed browser allowing users to save on data and phone storage, capture and share content, and browse quickly even on slow connections; and it has been tailor-made for Asian users. Firefox Lite requires less than 3.5 MB storage space, which is the least amongst major browsers, and it provides users with the shortest app download time.

It has as its standout features a Turbo Mode, which blocks third-party content such as ads on web pages, which allows for lesser data consumption and faster website loading. Additionally, Firefox Lite can save a whole screen to read offline with a single tap on the toolbar, which makes for the website link being automatically saved too, so users can return whenever they want. Finally, Firefox Lite is also equipped with Private Browsing and Tracking Protection features to help prevent users’ browsing data from being collected or tracked by most websites/advertisers, allowing users to freely browse with privacy.

Via: Medium

Mozilla rebrands Firefox Rocket to Firefox Lite, announces new Partnerships