How to market your business at trade shows?

Trade Shows

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Trade shows have become very common today. It’s a great platform for generating brand awareness and grab the potential target. However, there are many such shows which take place every year. The trick to make your participation in the trade show a successful one, it is important to participate in a good show. But, merely participating in a grand business trade show doesn’t guarantee benefit. It’s important to let your brand get noticed. One of the best ways to achieve this is by having a staggering and attractive booth followed by having banners and stands that catch the eyeballs.

Fret Productions Exhibition Stands are tailored and customized as per your company’s name, brand, and product. These stands make sure that it displays all the information that is required by you to get potential clients.

Well, this is just one of the ways to achieve the desired outcome. Another way to achieve this is by promoting your presence at the trade show through various social media platform. In this blog, you will get to know about various ways to market yourself at the Trade Show.

Effective ways of Marketing at Trade Show

Attractive stands and banners- banners, standees, logos are some of the ways that instantly catches the attention of the people. But you must get all this done professionally so that it looks authentic and at the same time dissemination the right message to the target customers.

Fret Production Exhibition Stand brings you a wide range of stand options, along with booth designing and installation that will create an immediate impact. The intent of participating in any trade show is to reap maximum benefit in a day or the given time frame. But, the trick to make it profitable lies in efficiently delivering your message and attracting the people to your stall. Fret Production Exhibition Stands are tailored and customized as per the recurrent and thus prove to be highly effective.

Market yourself before the D-Day- Being proactive is always beneficial. So if you are participating in a trade show then you must start marketing about your participation at least a week before. The objective of this is to generate awareness about the trade show and your participation in the same. There are various ways to do the same, you can either make use of social media platforms like Twitter, Facebook, and Linkedin. You can let your business circle, potential customer and customers get to know about it so that they can visit the booth at the trade show. Social media is the best way to promote and market yourself and that too without investing too much money.

Attend other Trade Shows – If you are participating in a trade show for the first time, then its important that you must make a visit to other trade shows of a similar kind. It lets you know about the dos and don’ts of trade shows so that you can get maximum benefit out of it.

Prepare your staff- In a trade show, your staff is the one that will contact and connect with people around. So, they must well-trained and prepared. They should know completely about your brand and products, moreover, the staff must sound confident and should be presentable. They must know what kind of questions they must have so that they can qualify the leads and spend time on the potential customers.

Capturing the lead- It is very important that you must capture the lead and this can be done by getting the business card of the visitors and other information about them. You can also have a registration sheet where the visitor can leave his/her number and contact details.

Networking is the Key- One of the biggest advantages of business trade shows is that you get to meet so many people. Make sure that during the exhibition, you must take out some spare time to visit the booths and stalls of other companies. You never know if you could get some leads from there as well.

Organize engaging quizzes and games- A great way to attract visitors to your booth is to present your ideas differently. It can be achieved by organizing some quiz or games at your booth like hitting the dart, quiz related to your business domain followed by offering giveaways. It will help in creating top of the mind recall and also generating brand awareness. Apart from designing booths and stands, Fret Free Productions Exhibition Stands also helps you with ideas to make your booths different and attractive.

Follow Up- This is the final and the most important part of participating in a trade show. Whatever data you have collected you must shortlist the potential customers and follow up with them and converting them into leads.

How to market your business at trade shows?