Tips to Utilize Storytelling for Boosting Website Engagement

Trending

Stories

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Let’s make it clear. Storytelling goes beyond the content on the website!

Every search engine has billions of websites, but only a few achieve their desired traffic and user engagement because visitors fail to connect with the website.

Also Read

Why? Because there’s no story, no ideas, and absolutely no reason to scroll down!

mythemeshop Affiliate
MyThemeShop Premium WordPress Themes for Online Presence
Join 594545 happy customers and get access to entire collection of 135 beautiful themes and plugins for only $99.47. Premium WordPress themes made for your business. The perfect solution for any online presence.
Join Now

Ever wonder why you, as a designer, prefer some websites for your design inspiration but never want to visit some websites? It is because the website does not deliver its vision and values at first look!

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Storytelling is the art of connecting and engaging with people and has always been a great tool to foster culture and tradition. From the good old times of Adam and Eve to motivational stories of climbing mountains and crossing oceans today, storytelling helps in connecting with people.

Website User

I personally love the user interface of Forbes! It’s sleek, subtly vibrant, and oh-so-classic! Here is your guide to using storytelling to boost traffic and enhance website engagement!

Engage the Visitor in the First 30 Seconds

It takes as less as 30 seconds for a website visitor to decide whether he wants to scroll down or not! Also, chances are that he has opened at least three to four websites on a new tab and is simultaneously scrolling through them. Most likely, his decision to further explore the website is dependent on the first screen and outlook.

Let’s take the example of an online store. A potential customer looking for the desired product must find a relevant product category on the top header. A new visitor should know the return and exchange policy and ongoing sales.

Tip: Post the most sought-after feature on the very first screen, such as sales notifications!

Post useful and Original Content

Website visitors are looking for content they won’t find on other websites while also hoping for relevant and trending news. For example, everyone is talking about Blockchain and cryptocurrencies these days, and visitors expect you to do as well. However, you must have value-adding content that reflects your vision, knowledge, and technical expertise.

Website Content

Blogging and video tutorials are the key to engaging website visitors. More than 71% of marketers use visuals as their content marketing strategy, and 53% of marketers report blogging as their top marketing tactic. The content’s likes, shares, and comments can make your website viral in a few hours! Shareable content with catchy titles and pictures will automatically engage visitors and attract new visitors to the website.

Smart companies use blogging and website content to foster positivity, create the desired brand image, and keep customers hooked. For example, Coca-Cola’s off-site blog, Coca-Cola Conversations, helps in developing a connection between the brand and ongoing events.

Grow Email Addresses for Future Marketing

Having a lot of traffic will do you no good if it’s not sustainable. You need to capture email addresses from blog trafficking and email them your offerings later. The growing email list will allow you to build a community and foster strategic relationships with your website visitors. Having email addresses means that you can contact them directly.

Email Addresses

Newsletter subscriptions are the best way to grab email addresses. And so are popups!

Popups appear on the screen immediately or after a visitor spends some time on the website. Popups can be annoying if they directly ask for the visitor’s email address. Instead, you should schedule a popup when a visitor is about to leave. For example, if a potential customer is adding and deleting the same product from the cart, you can give a discount of $5 or offer free delivery to boost sales.

Don’t Force Purchases or Actions.

Know that people will share your content and designs if they like it. They will buy your products if they are satisfied with the quality, features, and price. Forcing them will only make potential customers wonder about the reasons for your urgency. Don’t make people feel like you are desperate for their actions. Instead, convey the benefits of engaging with your brand.

Don’t make your website like a promotional brochure. Try communicating brand legacy and foster an emotional connection with the website visitors.

Tip: Use the scarcity principle to attract potential customers.

People come to your website to enhance their knowledge and learn from your technical expertise. Draft your content meticulously and ensure that the visuals resonate with the overall brand image and persona. Keep it simple, elegant, and insightful!

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -
Rameez Ramzan
Rameez Ramzan
Rameez Ramzan is a Senior Digital Marketing Executive at Logo Design Genius, one of the most popular logo design companies in Washington, DC. He has extensive and diverse experience in designing and marketing. He loves to know and dwell various aspects related to business, tech, design innovation, and branding.

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9
MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly  OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond