The on-demand Facebook watch feature has successfully managed to clock 400 million users. The social media giant announced; out of these, 75 million users watch videos for at least one minute per day with an average of 20 minutes per day. The video service was launched in the U.S. in February 2017, but in August it opened up ad breaks to pages to make users able to watch on-demand videos from genres across the globe.
On Thursday, the head of video Fidji Simo announced that the video destination is now available globally via desktop and the social network’s lightweight Facebook Lite Android application as well. In addition to this Facebook is also introducing Ad Breaks in 14 additional countries around the world, including India thus making the total count to 40.
Facebook intends to increase the number of ways publishers and content creators can make money on its platform. Apart from bringing Ad Breaks to more countries, the company will also test better Ad Breaks placements such as in between live streams gamers, etc.
With the global roll-out of Facebook Watch on the desktop and Facebook Lite, video advertisers running international campaigns on Facebook will have access to larger audiences as users will be able to access the video platform beyond their mobile app.