Companies these days try to promote their brand using every aspect it provides to the consumers. Sometimes, employees from one company use another company’s product – due to the brand reputation, product quality, and innovation. Here tech giant Apple enjoys the most of the brand loyalty from its consumers.
In a recent bizarre incident, Huawei faced such a brand disloyalty story in the new year. This came from the official Twitter account of Huawei and was sent by a staff member’s iPhone. The marketing team used the Twitter iPhone app to share the new year message.
The Tweet was deleted by the company immediately, but there is nothing you can hide even after deleting it in the new web era. It was caught by Marquee Brownlee, the famous YouTuber who also caught Samsung Nigeria’s promotion for the Galaxy Note 9, which was done from an iPhone.
According to reports, Huawei is now punishing the people who were responsible for this incident, and the employee who was directly responsible will also be criticized and notified. The digital marketing team was also criticized. The Chinese company did not stop here. It warned its employee not to repeat the incident. If this happens again, the rank of the concerned person would be downgraded, and they will face a reduction in their salary by 5000 yuan, which is almost $727. Also, the annual staff performance assessment will not be given higher than B and starting from January 2, 2019; they may see no salary increment for the next 12 months.
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iPhone totally enjoys the true flavour of brand loyalty – this is one thing they have earned over the years with their excellent software, classy designs, the superb camera, among other things. For them, their loyal customers and the users do the talking. At the same time, Huawei and Samsung have always struggled in this aspect and are often caught using iPhones. It looks impossible for any other brand to level their brand loyalty to iPhone.