Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

It’s Official – Xiaomi and Redmi Split to Become Independent Brands

Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Xiaomi CEO Lei Jun last week announced that Redmi and Xiaomi would be two different brands wherein Redmi will be renowned for affordable phones while Mi will be for Android One and premium and flagship phones. And today, it has become official with the release of Redmi’s Note 7 flagship. As Redmi becomes independent Xiaomi now, it unveiled a separate logo for the Redmi brand. The emblem includes “Redmi by Xiaomi” words.

Redmi Note 7 PhoneExplaining the idea behind this move, Jun said that by separating Redmi from Mi the company is primarily pursuing giving more attention to both the brands separately. With the implementation, Xiaomi is seemingly working on making Redmi a budget or pocket-friendly specific brand, while under the Mi brand Xiaomi will bring high-rated phones that include the Mi series and other models.

The separation of the Redmi brand will also be beneficial to the Mi brand, given that it will enable the company to focus on it specifically.  It is true that Xiaomi’s Mi brand doesn’t have much of its own identity here, and this split might also help make its way to India.

Additionally,  the executive said that the decision to make the brand an independent entity is to focus on the Mi brand of phones to generate more business from that segment of the smartphone market.

This split policy is not new as a policy. This has been earlier adopted by companies like Huawei and Oppo. It was recently that Oppo had also split in a separate Realme brand that would compete in the budget smartphone market. On the other hand, Huawei focuses on high-end phones, its sub-brand Honor is specified on making budget-friendly phones.

As for Xiaomi, it now has three sub-brands under it, including Redmi, Mi, and Poco. Among all, the Poco F1 is at present the cheapest phone available under Rs 20,000.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic