Trending

Stories

Paytm to Foray Into the OTT Space, Partners Content Providers and Starts Hiring

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Bhaswati Sarkar
Bhaswati Sarkar
She is a feminist pursuing a M.A. degree. She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

ET has reported that Paytm the online payment and eCommerce platform, is putting its foot forward in plans of launching over-the-top (OTT) services and introduce video content.

Having the support of global giants like Alibaba and Softbank Paytm wishes to be at par with rivals Amazon and Flipkart. It has already started the hiring process for the service.

from a highly placed source with direct knowledge of the development that: Paytm has been looking at this space (video service) for some time but it is only now that the plans to set up a team are being formulating…The idea is to have multiple services, from wallet to shopping to video to attract more customers and boost engagement. – ET reported about a statement

Also Read

In last year June, Paytm partnered with OTT content provider Yup TV, Hungama, UC News, and others to provide content through its Paytm Inbox service, and had moreover introduced new features and in-app content that users could benefit from for free, such as News, Cricket, Live TV Entertainment Videos, and Games on the go.
Paytm believes that in order to compete with its rivals, especially Amazon, which provides video and audio streaming services to Amazon Prime service subscribers through Amazon Music and Prime Video at the price of ₹999 per year, they would need more content worthy of competing.

Flipkart also reported last year in September that it would be contending with Amazon’s Prime video service and attempt to foray into the OTT content space and reportedly had plans to acquire a stake in Hotstar, Star India’s video-streaming service.

The key challenge will be to build a compelling product that offers streaming video and music while retaining the customer on the platform so that share of mind and wallet is captured comprehensively. – Vikram Malhotra, CEO at Abundantia Entertainment.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Experts say that content is a way for eCommerce players to attract customers and build loyalty to the platform. Paytm seeks to strengthen its presence in the country by improving its initiatives. However, Paytm would have to step up its game to compete with the likes of Reliance Jio, BigFlix, Hotstar, and Voot, among others, who are major players worthy of note in the space of OTT.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors Tesla’s S & Y Models Earn Best-in-Class Cars of 2022 India Approved $320m to Promote Homegrown Payments Network Twitter Roll Out TikTok-like ‘For You’ Timeline on iOS Nothing Phone Enters US with Beta Membership Program
Finally! Apple’s VR Headset Coming this Spring Harvard Scientists Develop New Cell Therapy to Kill, and Prevent Brain Cancer HTC Vive XR Elite VR/AR Headset Now Selling for $1099 Realme 10 Launched in India with Helio G99 Gaming Chipset Twitter Data Breach Revealing User’s Private Information Instagram New Feature to Create Albums With Friend Redmi Note12 Pro Plus Launched in India POCO C50 Launched in India