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Instagram Responds to Post Reach Manipulation Rumors

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Bhaswati Sarkar
Bhaswati Sarkar
She is a feminist pursuing a M.A. degree. She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

For the past few months, Instagram users have been hearing of a rumor that the company is manipulating the reach of user posts. Users have complained about getting to see only half of their friends’ posts.

In response to these rumors, Instagram has released an official statement on Twitter: “we never hide posts from people you’re following – if you keep scrolling, you will see them all.”

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The company also stated that no recent changes were made to the feed algorithm process. The level of user interaction, and not chronology, determines the order of posts in a feed, just as it is done in Facebook. Instagram adopted Facebook’s feed algorithm in June 2016.

Moreover, a recent study supervised by Instagram noticed that users missed out on an average of 70% of their feed and 50% of friends’ posts before the introduction of this algorithm.

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Instagram attempts to put a rest to these rumors by stating that scrolling down and regular user interaction is necessary for getting to see the latest posts of one’s ‘followings’.

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