- Jul 24, 2021
HTC Vive which claims to be the leader in room-scale Virtual Reality announced the first grant recipients in its VR for Impact program. VR for Impact is Vive’s $10 million commitment to drive VR content and technologies that will increase awareness and create a positive impact in support of the United Nations Sustainable Development Goals. Vive is commemorating Earth Day by unveiling projects from three creators with unique visions for how VR can address the UN’s set of defined goals for the planet such as “Climate Action” and “Zero Hunger.”
At WEF in 2017 during Earth Day, the HTC Vive team revealed the first three projects that would have been a part of their ‘VR for Impact’ program. And of those three, there was a unique group of individuals that sought to bring a unique virtual reality experience called Tree.
This VR experience will transform the viewer into a rainforest tree where your arms become branches, and the body becomes the trunk of the tree. You’ll experience the tree’s growth from a seedling to becoming a full mature rainforest tree. The experience brings to light the devastating realities of tropical deforestation, which is also one of the main reasons for global warming. VR for Impact is a multi-year project that provides grants to VR projects in support of the Sustainable Development Goals.
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Mankind faces more massive challenges today than ever before and somewhere we are responsible for our own destruction. And this VR program will create awareness that can lead the world to act on global issues that the human race is facing with a sense of commonality.
The main aim for Virtual Reality to help people learn, understand, and transform the world to its limitless. VR for Impact is a challenge across the globe to help drive awareness and to solve the biggest challenges of mankind – Cher Wang, Chairwoman, and CEO, HTC
The primary motive behind this project is to fight deforestation where the viewer experiences the point of view of a kapok tree. The project transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you’ll experience the tree’s growth from a seedling into its fullest form and witness its fate firsthand.
The project has made its launch on January 24th, where the first 1,000 VIVE and Oculus Rift owners who download Tree on VIVEPORT for $4.99 will be given the opportunity to conserve forests. The Tree is now available for downloads via Viveport Subscription.