On January 25, 2019, Samsung Display applied for a trademark at the USPTO (the United States and Trademark Office) and the EUIPO (European Union Intellectual Property Office) for the name Perenna.

The trademark was published on 29 January 2019 within the category Class 9. The description includes: ‘display panels, display for mobile phones, computer monitors and TV monitors’.

The name Perenna comes from Latin and means ‘eternal, recurring’. It is possible that Samsung develops a display that goes all the way through, and finally, the flexible display is becoming a true trend.

We have also seen several patents from a Samsung phone where the screen goes all the way to the back of the device. However, it is not said that Samsung Perenna is a smartphone display. Samsung has released several Infinity displays at the end of last year for its upcoming smartphone models. It is, therefore, possible that Samsung will apply the Perenna display for a computer monitor or TV.

It is still unclear when Samsung Perenna will be introduced. Perhaps we will hear more about this next month when the MWC 2019 will take place in Barcelona.

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