Facebook may be disliked by the teens, but the social media app still makes its presence felt due to the fact of its account allowing links to other apps without the need to sign in with different usernames and passwords separately. While the teenagers’ displeasure with Facebook is affecting its ad revenue, their loyalty towards Instagram means that they have to juggle multiple login credentials to individually sign in to their personal, Finsta, and business accounts.

To do away with this problem, Instagram may be testing out a prototype ‘Main Account’ feature which will allow Instagram users to select an account as their primary account and branch out from there using the same set of email/user name and password combination. This kind of account linking is also expected to boost Instagram login as a whole by allowing third-party apps to access the Insta login platform to compose and share posts on the app by choosing an account directly, without having to sign in separately; a method that has been allowed by Facebook for a long time.

While Instagram has refused to comment anything, a tipoff regarding “Account Linking” in Instagram for Android APK files, version-Alpha, by social media researcher Ishan Agarwal outlines the new feature’s functions as,

Quickly and securely log in to all of your Instagram accounts with one ID and password. Make one of your accounts your main account and use it to log in to all of your other accounts at once. Your accounts will remain separate but logging in will be fast and simple. Anyone who has the password for your main account will have access to the accounts connected to it

Instagram has also been working on other features based on the concept of identity; like ‘Close Friends’ for sharing Stories only with a select few; a two-factor authentication option; and a way to syndicate feed posts to multiple accounts controlled by a user. The establishment of the Main Account will also allow for the smoothening of Facebook’s plan to provide cross-app encrypted messaging service between Facebook, Instagram, and WhatsApp. Be that as it may, Instagram’s concept of the primary account differs from that of Facebook in that it does not force a user to use their real-name while creating an account. As it stands now, Instagram may just succeed Facebook on the throne of social media apps.