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The benefits of using WordPress to build your business website

Feb 6, 2019, 5:35 am

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Are you looking to venture online? Your business could benefit immensely from creating an online profile. Potential clients will be better able to trust your products or service if you have an authentic website with your contact information. Setting up a website requires you to install and calibrate a content management system, picking out a domain name and hosting, and going live.

WordPress is the most popular CMS available because it offers a great benefit to your business. If you are looking to create an online presence for your business, here are a few reasons why you should consider setting up your website with WordPress.

You can create any type of website

Even though it started out as a publishing forum for blogs, it has evolved into a very versatile platform that allows users to build different types of websites. The level of scalability available on WordPress continues to expand beyond measure.

It is possible to create an ecommerce website, a blog, a video hosting website, a service website where users can make bookings and reservations, a directory website, a photo-sharing platform, a Q&A forum, a membership website with a premium subscription or classified ads listing. This is not even the full list of all website types that are possible on the platform presently. You only need to find a suitable theme and plugins for your desired website type, and you are ready to go live.

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You can also upload a variety of content types. Whether you are interested in sharing audio, textual, image or video content, WordPress offers full support for these types of media. Its advanced text editor allows users to insert media files into the articles with a single click. It also allows users to edit their selections for a great finish. It can be a good tool for you because you will be able to leverage the different type of content in a hassle-free process.

WordPress is the most SEO friendly CMS available

All search engines will use a predetermined algorithm to rank websites. Those who fulfill a higher number of the parameters will be better ranked than others that fail to meet the criteria. While some platforms offer little in terms of compatibility with SEO, WordPress is easily the most SEO friendly platform for your website. The platform incorporates these validity requirements that help make it compatible with search engine requirements.

Websites can be optimized for speed on WordPress, which is a key determinant of user satisfaction. Its compatibility with different devices improves user experience, particularly when more people are using mobile phones and tablets to access the internet. It also includes social media integration, which will drive up traffic from social sites.

Search engines consider websites that get more visits from social networking pages as being more relevant to queries in terms of content, which means that your website could be highly ranked because of the simple social media integration. The ease of navigation and the weight of images might also contribute to your website’s ranking. WordPress allows users to tweak all these aspects, making it ideal for SEO.

It offers great customization variety and is regularly improved

You can customize WordPress via codes or through the panel. If you do not have the requisite technical skill to make changes to the code, you can still tweak your website’s appearance and function through the plugins available from the repository. Even if you do not know how to code, the great learning curve afforded by the easy layout and operation, and supported by a large number of tutorials and guides available will help make the process easy.

WordPress continually provides upgrades on the core code, as well as the interfaces and features. Each new version of the open source code features advancements, which makes it a progressive platform that will help your business website, evolve over time. When it started out, it was largely a blogger platform. It is now compatible with a variety of websites and includes tools such as social media integration. This upward trajectory and constant improvement necessitate that you consider it as an option for your business website.

WordPress is secure

The standard of security for WordPress is higher than that of other CMS options. However, a large number of potential victims always attracts hackers to the platform. They are constantly looking for loopholes and backdoors to gain access to WordPress sites. WordPress developers, both in-house and freelance have come up with some tools to help you boost security by improving your monitoring, alert and protection systems.

Most of the successful hacks on WordPress sites are as a result of inactivity on the part of the website owner. You need to install basic security tools to help monitor and protect your site. You also need to create a plugin policy, whereby you use only officially acknowledged plugins, and make sure to use their most recent updates.

You should also update your WordPress to its most recent version and choose minimalist themes from trustworthy sources. If you are not confident about setting up your security, you can hire WordPress Development Company to take care of this aspect of your website.

WordPress can integrate with a variety of applications

The default WordPress build includes a lot of features that make it impossible to compete with. It becomes even better when you add plugins, which offer more functions without necessarily weighing down your website. There are tens of thousands of plugins available from the official Repository, which means they are safe to use. A lot of these plugins are also free of charge, which makes them ideal for users who are not interested in spending on their websites.

The biggest integrations you can make on your website will allow you to keep in touch with your visitors, as well as increase brand exposure. A contact form and email marketing tools allow you to get in touch with your potential clients even after their visit. Different plugins will offer integration with different applications and platforms, such as the social media integration that allows users to share posts and make comments o their social pages, which will help boost your business’ profile.

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