Is it extreme to say that mobile marketing is sort of like a modern-day gold rush?
After all, people are spending more time staring at their smartphone screens that even before. This rings true when it comes to engaging with content, chatting it up on social media and purchasing products.
But oddly enough, many businesses are slow to meet even the base-level requirements of mobile optimization. The fact remains that leaving mobile customers behind is akin to leaving money on the table.
Given the slew of straightforward platforms to help you step up your mobile marketing ASAP, there’s really no excuse to ignore explicit mobile marketing anymore.
With the momentum of mobile stronger than ever, here are some tools, apps and platforms to capitalize on the mobile boom without starting your business over from scratch.
If mobile customers represent a gold rush, apps themselves are a goldmine.
When customers download your app, they signal that they trust you and are open to being sold to.
Buildfire’s platform enables businesses to craft and customize a mobile app based on their specific needs. Additionally, they can help business apps for those using a freemium model or those looking beyond the initial purchase. Specifically, Buildfire breaks down the keys to app monetization in three simple steps: “subscriptions, advertisements and in-app purchases.”
Facebook Remarketing Ads
Some businesses are wary of paid ads and social media in particular, but Facebook’s ad platform is too big to ignore right now.
Using your database of existing customers, businesses can both re-engage former customers via mobile or create new audiences that look like their very best buyers. With formats such as carousel and video ads, Facebook’s platform is highly engaging and interactive for that on-the-go. With the fall of organic reach, such ads are critical to an active business presence.
Oh! and the beauty of mobile Facebook ads is that they can’t simply be blocked by typical ad-blocking formats that dominate desktops.
Email marketing isn’t going anywhere in the face of more mobile customers.
In fact, it’s only getting bigger. More emails are opened via mobile devices than desktops, after all. With people checking their email multiple times per day on their smartphones, marketers have tons of options to snag the attention of their target audience to sell to them.
CoverKit is an email marketing platform designed specifically to serve, nurture and retain customers. The platform’s intuitive workflows are friendly even for novices to email marketing. Likewise, tiered pricing based on the size of your list makes ConvertKit an affordable option for business who are in the initial stages of building out their list.
On a related note, smart capture pages go hand-in-hand with building your email list.
LeadPages applies the best practices of mobile lead-gen forms with its built-in sleek, responsive designs. The platform’s attractive forms that pack a punch can help funnel traffic to you instantly versus forcing anyone to fill out something lengthy that could cause them to bounce. Especially if you’re trying to promote a new lead magnet, pop-ups are a must-have.
Bitly has been around forever but provides a few new tricks for mobile-focused marketers.
Specifically, Bitly links are brilliant for tracking individual campaigns and their performance. For example, you might want to insert links your emails, social bios and various blog posts to see which are producing the highest ROI. Bitly links are particularly popular on Instagram bios and even on posts where links are traditionally discouraged (or outright prevented).
In addition to Bitly’s own native analytics, you can sync your Bitly links to conversion goals in Google Analytics. This data gives you a bird’s eye view of which of your mobile campaigns are crushing it and which could use some fine-tuning. Based on what’s getting the most clicks, you can design new campaigns around similar content.
Although YouTube may not be specifically mobile platform, more mobile video is being consumed than ever before.
Video content is valuable because it’s engaging and converts so well. Creators on YouTube can easily repurpose their content for Facebook, Twitter or Instagram where the video is also the most-engaged type of content. Repurposing blogs, narrating presentation or conducting interviews can be done in no time flat without much production value.
If nothing else, creating content on YouTube has major SEO benefits as videos can be optimized for keywords just like a blog post can. These videos show up in Google results and can draw even more organic traffic to your site or products pages.
No matter what you’re selling, mobile customers are the name of the game. Having these tools in your toolbox will help you navigate and hopefully dominate your industry’s mobile marketplace sooner rather than later.