Apple has reportedly purchased voice app startup PullString in order to improve Siri’s capabilities, along with its entire voice strategy, and compete better with the likes of Amazon Alexa and Google Assistant.

We provide agencies and enterprises with the leading solution to collaboratively design, prototype, and publish highly engaging voice applications for Amazon Alexa, Google Assistant, and IoT devices. – PullString, San Fransisco startup

Get Amazon AI-powered virtual assistant here.


Through its PullString Converse platform, the app enables the design and publishing of voice apps.

The app describes itself on the website as “working at the intersection of creative expression and artificial intelligence” so as to enable effortless conversation with existing voice technology.

PullString was reportedly founded in 2011 by former Pixar executives, initially used for the creation of interactive voice app for toys such as Hello Barbie and Thomas The Tank Engine. Through the introduction of products like Google Assistant and Amazon Echo, the company has been able to expand itself.

Apple has not provided any official confirmation about its recent acquisition and no details about the purchase are available as of now.