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4 Mailchimp alternatives for omnichannel marketing

Author at TechGenyz Contributor
Omnichannel Marketing For Mailchimp

Today more and more marketers are investing their time and energy into omnichannel marketing.

Considering its outreach, one would be stupid not to.

Owing to the success of omnichannel marketing, everyone is looking for competition in this field. That’s why most of them turn to automated omnichannel marketing tools, namely MailChimp.

While Mailchimp is irrefutably one of the most prominent tools available, it might not be your cup of tea.

Therefore, in this post, we are going to discuss 4 Mailchimp alternatives for omnichannel marketing that are perfect for every business.

1. Omnisend

Used by over 40,000 marketers, Omnisend is poised to be one of the best omnichannel marketing platforms currently on the market.

While its unparalleled features are reason enough, Omnisend also has another edge over its contemporary, Mailchimp. It allows you to create complex automation workflows, and unlike most other tools on this list, you can include other channels into the same workflow. Omnisend supports a ton of channels for this: Facebook Messenger, WhatsApp, SMS, Viber, Web Push notifications, Facebook custom audiences, Google retargeting ads, and more.

Some of the most prominent features of Omnisend:

Smart segmentation for ultra-precise targeting to keep messages relevant
Advanced automation that shaves hours off your week in operational tasks
Email capture to help build your contact list with dynamic popups, forms, and landing pages
Drag and Drop Campaign builder so you can create each element of your campaign in minutes

Pricing:

If you are a bit skeptical about paying for this omnichannel marketing tool right away, then you have nothing to worry about. You can start off with their freemium package that offers up to 2000 emails per day.

Now, once you get the hang of the tool, you can try out their Standard plan, which starts out at only $16 per month.

Finally, if you want to send out unlimited emails along with ultra-personalized campaigns, you must try out their Pro plan for flat $199 per month.

2. Campaign Monitor

Used by over 250,000 businesses worldwide, Campaign Monitor undoubtedly deserves a place in this list.

If you are looking to automate your email marketing campaign, then Campaign Monitor has you covered. It helps you intelligently segment your email list according to the demographics and then carry out an effective email marketing campaign. Moreover, its easily customizable email builder and design templates help you with your marketing tremendously.

Pricing:

Initially, you can use their free-trial to get the gist of the tool. If you want more, you can move onto the paid packages. The basic package for 2,500 emails starts at $9 per month. The price increases exponentially with your subscribers.

3. ActiveCampaign

When it comes to email marketing and CRM software, ActiveCampaign is one of the most acclaimed tools in the market. That said, its user interface inclines more towards a CRM rather than the email marketing.

While it helps you manage multiple domains at once, however, one thing that rubs most marketers the wrong way is the fact that ActiveCampaign primarily caters to an experienced audience. You should already be adept with the technical stuff and the nitty-gritty of the tool to be able to get your hands around it.

Pricing:

ActiveCampaign offers customized pricing which is primarily based on the number of subscribers you have and the features you want to opt for. For instance, if you have 500 subscribers, you can use the Lite Plan for $9 per month. However, this starter package doesn’t include the robust CRM of the ActiveCampaign.

4. Klaviyo

Klaviyo is surely one of the most acclaimed contenders on this list. However, it comes with a hefty price tag. Disregarding the exorbitant pricing, it’s a sophisticated tool. From automated marketing campaigns to email capture and from intelligent segmentation to popups, it helps you with the complete marketing process.

Pricing:

As mentioned above, you need to shell out a sizeable budget to be able to afford this marketing tool. That said, they do offer a free plan, but only up to 250 contacts and 500 emails per month.

As your subscribers jump to 1001, the prices will also increase to $75 per month. For 2001 subscribers, you will have to pay $125/month. As you can discern, the prices are directly proportionate to the subscribers.

Summing It All Up

If you are struggling to find a Mailchimp alternative, then your struggle is over. Don’t let another week go by before automating your marketing campaigns. Try out one of these tools today to have a major impact on your omnichannel marketing strategy.

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