Instagram has been always famous for uploading pictures and finding the kind of content that resonates with each user. It has been some time since the ad feature been introduced on Instagram. In terms of expanding the business, Instagram, in a way, has helped companies ranging from small scale to world-famous products. Instagram is even taking another major step forward and today they are introducing checkout on Instagram.

Checkout Directly on InstagramWhen a user sees a product that they absolutely love, they can buy it on the app Instagram itself without having to leave the app. Instagram’s initiative for introducing the check out option makes it seems like any other online shopping website available on the market. However, the fact that now the users would not have to leave the app to buy something that they like should also be taken into account, albeit in a positive way.

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When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information, and shipping address the first time you check out. Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram so you can keep track of your purchase.

Checkout on Instagram is currently not available to all, but in closed beta for businesses and available to people in the US only. The brands which will be rolling out the feature today are Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, H&M, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voces, Prada, Revolve, Uniqlo, Warby Parker, and Zara.