Today is the big day, after months of rumors about Apple’s new commitment to enter the world of streaming video entertainment, the Cupertino company has presented its two new subscription services with which it wants to compete with companies such as Netflix, HBO or Amazon.
Although not everything is video, which is why they have also presented a news subscription service, a videogame service and even a credit card for iPhone users, we will talk about all of this later.
To present its first subscription service, Tim Cook, CEO of Apple began talking about Apple News. It has become the number 1 news application in the world, which is why they know the importance of this service for users.
Users always look for the best content based on their tastes, and for this, they not only feed on the news they see on the different Internet portals but also on the magazines, so these will also be an important part of Apple News+, the first news and magazine subscription service of the Cupertino company.
In the service, we will have access to 300 international magazines such as Vanity Fair, Time, Rolling Stone, Essence, Wired, GQ, People and many more.
Apple has emphasized that a service is not only about having the most content but also having curated or specialized content for each user, which is why the new Apple News+ will have recommendations for each type of user based on your tastes and interests.
On the other hand, we will have access to paid media content such as Los Angeles Times, TechCrunch, The Wall Street Journal and others, and hope to add more media content and newspapers over the coming months.
The service will cost 9.99 dollars per month, which at the exchange rate would be approximately 200 pesos. Likewise, we can share it with our family Apple account, that is, we can share the subscription with up to 5 family members.
The service will be available today in the United States and Canada for iPhone, iPad, and MacOS. On the other hand, the subscription platform will reach more countries in the fall of this year.
According to Apple figures, this year Apple Pay has registered 10 billion transactions in the countries where it is available, with Europe being the region where Apple’s payment system is used the most. However, the company wants its payment platform to be much bigger and more successful, and for this, they have also presented their first credit card called Apple Card, which had been rumored for some months.
This new card will be available to customers of an iPhone and obviously will have exclusive benefits for the company’s customers. The Apple card is digital, so it will always be available on our iPhone, and will, therefore, be part of our Apple Wallet digital portfolio.
With this card, customers can organize their expenses, establish limits and review live movements and transactions made with the card.
Users who use this card will also receive points on their purchases, with which they will accumulate money they can use for other purchases. Apple has mentioned that customers who use the Apple Card will receive a refund of 2% of the purchase, but if they use it to pay for services of the company itself they will receive a 3% refund with this system called Daily Cash.
Apple has mentioned that this card was created in collaboration with Goldman Sachs and MasterCard and that all the intruders have worked so that the entire payment process is totally safe and private for the users. They have even mentioned that Goldman Sachs will not share the purchase data of users with third parties, while Apple will not know how much you spent or what you bought with this card.
The cherry on the cake has been Apple’s new video service which they have called Apple TV+, and which will have not only exclusive content of the company but also access to other systems such as Prime Video, Hulu, HBO, and even television channels premium.
Likewise, Apple has renewed the Apple TV application, which will allow users to search the content they want, from a specific movie or series, to hire only the premium channels they want to see.
The new update of the Apple TV app will be available in May, and an application for Mac will arrive in the fall. The app will also reach Roku, Fire TV, Samsung, Vizio, LG, and Sony. On the other hand, Apple plans to launch its new application in more than 100 different countries.
Regarding Apple TV+, the company has promised us original content that will be very attractive with producers and actors such as JJ Abrahams, Steven Spielberg, Octavia Spencer and many more. In fact, they have already talked about the first original and exclusive content such as The Morning Show, Little America, and even Sesame Street.
The price of the Apple TV+ subscription was not disclosed, but it was said that it will arrive in the fall of this year in more than 100 countries.