YouTube TV launched in the last market they had to add Glendive, Montana, making the services go official really nationwide in the U.S. In January, YouTube TV expanded from just over 100 markets to nearly 98% of the country. In the past, it was only rolled out in new markets when local ABC, NBC, FOX, and CBS affiliates were available on the service.
First launched in five cities in April 2016, YouTube TV was listed to be available in one of the top 100 markets in the U.S., covering almost most households for about a year. The service then has increased so as to be rolled out in an additional 95 markets, including practically the entire US households. This makes the television service go live nationwide officially.
After its super expansion at the Super Bowl LIII, YouTube announced its achievement to reach every television market in the U.S. In all of the biggest YouTube TV markets, local CBS stations are available on the service. The video service is now on over 60% of networks in the U.S., with 90% featuring local coverage from ABC, CBS, FOX, and NBC.
YouTube TV has to now compete with conventional cable and satellite TV service holders, as well as the other services in the crowded OTT television space that includes Hulu with Live TV, Hulu Live TV, AT T’s DirecTV Now, Dish Network’s Sling TV, a FuboTV, and Sony’s PlayStation Vue. The movie streaming service claims to have 1 million subscribers, all due to the massive advertisement during major sporting Super Bowl events.