How Instagram can impact your sales

Apr 8, 2019, 10:27 am

Guest C.

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Instagram is one of the most powerful social media platforms in the world. The platform has over 500 million active users, which makes it a gold mine for marketers. If used right, Instagram can have a massive impact on your sales. If you have a business and are looking to grow sales, here is how Instagram can impact your sales.

1. It can help increase product awareness

When you have an Instagram page with lots of likes, you can easily leverage it to increase awareness about your products. This is critical to growing brand equity and driving sales. But isn’t getting a high number of likes a tedious process? Well, it is, if you choose to grow your likes and followers organically. However, if you are a savvy businessperson, you can always buy likes. Companies like Buy Likes give you automatic Instagram likes at a very affordable price. This means you can increase brand awareness, and as a consequence, grow your sales faster.

2.It can help with new product launches

Most small companies stagnate, due to a lack of sufficient marketing resources to push new products into the market. With Instagram, this process becomes much easier. So long as you have a nice product, you can market it through Instagram and you will reach a much bigger audience. The impact on sales can be much bigger if you engage the services of a social media influencer.  Influencers usually have a high number of followers and that’s powerful in pushing sales.

3.It can help with market segmentation

When you market your product through Instagram, you have the leeway to narrow down on your target market. Better targeting enables you to convert more viewers into customers. For instance, if you are targeting teenagers in a specific U.S state, you can use Instagram to focus on them. This can impact your sales much better than a random advert placed on other media. That’s because, chances are that the target market you are targeting with Instagram have a need for the product you are selling.

4. It can help you gain customer trust

Like all other social media platforms, Instagram is interactive. This means that you can answer whatever queries your customers may have about your product in real-time. Through this interactive communication, clients can develop trust in your products. This can help drive up sales, since trust is part of what brings new customers. On top of that, through interactive communication, you can explain to your customers about your refund policy, and further build trust. That’s powerful in pushing sales.

5.It can help you improve your product

Through interactive communication with your Instagram followers, you can use their feedback to make your product better. With a product that meets all the needs of your target market, you are likely to see a surge in sales. This makes Instagram a powerful tool for pushing sales. It can even be more powerful when combined with other social media platforms such as Twitter. The power of social media in marketing is unmatched.

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