Live Updates: COVID-19 Cases
  • World 18,492,053
    Confirmed: 18,492,053
    Active: 6,075,569
    Recovered: 11,717,939
    Death: 698,545
  • USA 4,865,523
    Confirmed: 4,865,523
    Active: 2,257,992
    Recovered: 2,448,515
    Death: 159,016
  • Brazil 2,751,665
    Confirmed: 2,751,665
    Active: 744,644
    Recovered: 1,912,319
    Death: 94,702
  • India 1,865,947
    Confirmed: 1,865,947
    Active: 588,981
    Recovered: 1,237,885
    Death: 39,081
  • Russia 861,423
    Confirmed: 861,423
    Active: 185,601
    Recovered: 661,471
    Death: 14,351
  • South Africa 516,862
    South Africa
    Confirmed: 516,862
    Active: 150,286
    Recovered: 358,037
    Death: 8,539
  • Mexico 443,813
    Confirmed: 443,813
    Active: 100,124
    Recovered: 295,677
    Death: 48,012
  • Peru 433,100
    Confirmed: 433,100
    Active: 115,198
    Recovered: 298,091
    Death: 19,811
  • Chile 361,493
    Confirmed: 361,493
    Active: 17,810
    Recovered: 333,976
    Death: 9,707
  • Spain 344,134
    Confirmed: 344,134
    Active: 315,662
    Recovered: ?
    Death: 28,472
  • Iran 314,786
    Confirmed: 314,786
    Active: 24,634
    Recovered: 272,535
    Death: 17,617
  • UK 305,623
    Confirmed: 305,623
    Active: 259,413
    Recovered: ?
    Death: 46,210
  • Saudi Arabia 281,456
    Saudi Arabia
    Confirmed: 281,456
    Active: 34,759
    Recovered: 243,713
    Death: 2,984
  • Pakistan 280,461
    Confirmed: 280,461
    Active: 25,065
    Recovered: 249,397
    Death: 5,999
  • Italy 248,229
    Confirmed: 248,229
    Active: 12,474
    Recovered: 200,589
    Death: 35,166
  • Bangladesh 244,020
    Confirmed: 244,020
    Active: 100,926
    Recovered: 139,860
    Death: 3,234
  • Turkey 233,851
    Confirmed: 233,851
    Active: 10,607
    Recovered: 217,497
    Death: 5,747
  • Germany 212,331
    Confirmed: 212,331
    Active: 8,399
    Recovered: 194,700
    Death: 9,232
  • France 191,295
    Confirmed: 191,295
    Active: 79,501
    Recovered: 81,500
    Death: 30,294
  • Canada 117,031
    Confirmed: 117,031
    Active: 6,487
    Recovered: 101,597
    Death: 8,947
  • China 84,464
    Confirmed: 84,464
    Active: 800
    Recovered: 79,030
    Death: 4,634
  • Netherlands 55,955
    Confirmed: 55,955
    Active: 49,805
    Recovered: ?
    Death: 6,150
  • Australia 18,730
    Confirmed: 18,730
    Active: 7,876
    Recovered: 10,622
    Death: 232
  • S. Korea 14,423
    S. Korea
    Confirmed: 14,423
    Active: 770
    Recovered: 13,352
    Death: 301
  • New Zealand 1,567
    New Zealand
    Confirmed: 1,567
    Active: 22
    Recovered: 1,523
    Death: 22

Your guide to successful social media activity for your brand

Author at TechGenyz Contributor
Social Media Activity

Is social media a beneficial platform for your brand? The high level of interest and the increased user activity offered by different platforms makes it a lucrative option for brands. The potential marketing benefits are just too great for any brand to ignore. Will social media be automatically beneficial for your brand? You need to monitor your activity carefully, develop a strategy and work towards achieving your goals. You need to take up a number of social media best practices to benefit from the platform.

What should you always do?

Posting regularly and keep in touch with your followers

You should make posts as often as it suits your platform while being careful not to come off as too overwhelming. Your followers will be interested in interactive, informative and entertaining content, which you may be unable to deliver if you post infrequently. Before setting up a social media account, you should develop a strategy to help you get the right number of posts in the right times to increase your impact. You may also consider responding to your followers on time while making sure to remain professional and courteous. Brands that engage in problem-solving with their followers are more likely to attract a loyal following, which may have an impact on other aspects of growth.

Consider paid ads

Paid advertising could be the difference between successful and unsuccessful social media activity by your brand. Paid options will ensure that you can reach your desired audiences through quick and effective action, which can work to mitigate the risk of little or no impact on the platform. Some social media platforms, such as Instagram, are notoriously difficult for brands that have little clout to increase their likelihood of success. Paid adverts could help you gain some traction, which is essential in increasing your profile and growing your brand. For instance, safe automatic likes likes-2019 could help you attract and keep followers’ interest on Instagram.

What should you avoid?

Unplanned social media activity

Being on social media alone will not guarantee that your brand can achieve success online. Many brands make the mistake of taking up social media without setting up a social strategy that will help them achieve their goals. It may cause harm to your brand, as well as cost you essential resources without any returns. If you are going to set up your brand on social media, it is important that you understand how you will coordinate and plan your social activity for optimum success in achieving your goals.

Ignoring negative comments

Potential clients will get online and interact with your brand through your social media pages. While their interaction may be varied, it is important that you maintain consistent and professional responses with all people who share their views on your platform, regardless of what they have to say about your brand. You should avoid ignoring negative comments and consider teaching your employees how to adopt a problem-solving approach instead. You will be more likely to build great relationships that could lead to the development of a loyal following and could turn around the negative critique. If carried out well and regularly enough, it might play a big part in helping you grow your brand.

Mimicking successful social activity by other brands

You do not need to make similar posts to other brands to be successful online, regardless of how similar your businesses might be. You need to create a niche by developing a unique strategy that suits your own brand. This will help you secure your followers’ interest, trust, and confidence. You should monitor other brands but should limit the influence of their social activity on your own.

Lack of a content management strategy

Do you know what you need to post? Have you explored your followers’ interests and needs? Having a content management strategy will help you maintain posts that are both enjoyable and effective. It could also provide a guide on the frequency of posts, allowing you to take advantage of high traffic hours for better visibility. You should develop a content management strategy that caters for diverse content which is designed to help you achieve some aspect of your business goals.

Is social media working out for you?

Is your social media activity helping your brand achieve a specific and actionable goal? If there does not seem to be any positive outcome from your social media presence, you should consider revising your strategies to suit your goals. There are different analytic tracking tools available on each social media platform which will allow you the ability to monitor your performance online. You should only consider leaving social media as a last gasp move because it can still provide some value to your brand even when it does not offer the full range of benefits to you. It is also free to use and offers access to a large number of potential clients, which makes it a valuable resource for any brand.

If you feel your social media activity is not up to par you could consider hiring a social media team. Under the guidance of a social media manager and your brand-themed social media policy, you could turn around the impact of your social media efforts and improve your ability to grow your brand through the platform. What should your social media policy contain? For starters, a guide to professional standards in response to your clients could help prevent any development of a bad reputation. You could also benefit from including a content sharing schedule. This will prevent erratic posts, which could hinder your ability to grow through social media.

A great social media policy will also detail our expectations in terms of social media performance and content, allowing you to carry out precise activity to help you achieve a specific goal. Since your employees and other affiliates will be on social media as well, it can provide a clear guide on how they can separate their private and brand activity for fewer consequences in the event that their private are abrasive and cause a negative reaction.