Bharti Airtel, FLO launches MyCircle app for Women’s Safety

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Bharti Airtel launched a new mobile app designed specifically for women’s safety. The new app which was developed in collaboration with FICCI Ladies Organisation or FLO is called MyCircle. It was launched on Sunday. The app will help women if and when they find themselves in trouble or face any panic situations. Bharti Airtel said in a statement that the application is carrier agnostic which means that the app will work on a phone with any telecom service be it Airtel itself or other telecom services.

MyCircle app enables women to send SOS alerts to any five of their family or friends in 13 languages including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Bangla, Urdu, Assamese, Oriya, and Gujarati

There is the SOS prompt on the app which will help a woman if she ever finds herself in an uncomfortable situation. SOS alert can be sent by pressing the prompt on the app. Voice commands, such as Siri on an iOS device can also work to send the distress signal. However, voice command is available for iOS only for now but the statement also mentioned that it will soon be available on Google Assistant on Android devices.

The MyCircle app would send the SOS alert to the five contacts selected by the user along with the user’s location. It will also prompt the contacts to act on it quickly and fast. “The app operates by estimating the accurate location of the user which their family or friends can track real time on a link that is sent as part of the alert SMS”, read the statement.

My Circle app is an effort by Airtel towards building a safer environment for women. We have leveraged the power of technology to empower women with a simple and intelligent tool that can respond in real time during an emergency situation – Harmeen Mehta, Global CIO and head of digital, Airtel

MyCircle app is now available for download on the Google Play Store and it will soon be available on App Store.


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