A great website is the cornerstone of any digital marketing campaign. If done correctly, they are functional, easy on the eyes, and can get more eyes on the brand. The job of any web development company is to keep their clients aware of the emerging trends as well as the tactics that work to improve user satisfaction. They also need to build a site that’s focused and encourages visitors to perform a certain action that matches client goals.
Achieving these seemingly simple goals takes a lot of web development experience. It’s easy to get swept away and create something that looks creative but serves no real purpose. The following are 6 website design mistakes you need to avoid to keep that from happening,
Not Conveying a Clear Direction
Visitors appreciate sites that are honest about their purpose, instead of ones that sneakily try to sell a product or service. Offering too many things on the homepage can distract visitors and can take them away from what you actually want them to do. For example, if your primary purpose is to sell a particular product, then don’t beat around the bush by featuring blog posts and other distractions on the homepage. Instead, include a few lines of sales pitch and direct the visitors’ attention towards a button that allows them to buy. Adding product description videos and animations is fine, but nothing should trigger the visitors’ minds in a way that leads them away from the primary objective.
Creating a Separate Website for Mobile Access
You need a responsive website that can be accessed via multiple types of devices, be it computers with wide monitors or smartphones with tiny screens. Creating a different website for mobile access is unnecessary since responsive designs that automatically adjust the site based on the available screen size are quite popular these days.
Building a Site That Takes a Long Time to Load
When it comes to finding things online, people have a short attention span and limited patience. If your site takes too long to load up, you risk losing customers. Visitors would much rather hit the back button and check out your competitor’s site than to spend agonizing seconds waiting for your site to load up. This also increases the bounce rate and thus can negatively impact your site’s search engine ranking.
Not Including Enough White Spaces
Sometimes less is more. A cluttered website seldom scores high on visitor satisfaction. Visitors often exit the site immediately if the site has no breathing room between the buttons, texts, and images. Increase the percentage of negative spaces by deleting the stuff you do not need.
Including Elements that Distract Users
Adding a cool animation or a video may sound like a good idea, but it should never act as a distraction. Make sure whatever you include on the homepage adds value to the primary goal of the website and it doesn’t take attention away from the primary goal.
Not Prioritizing Content Quality
Content is king and it always will be. Nobody likes spun content that’s boring to read. Poor content quality can severely impact the user experience and it can dampen your SEO efforts. This is why it’s always important to work with a website development company that has a content writing team.