While the world awaits the broadcast of the fourth episode of the series Game of Thrones, Deadline reports that the HBO series has established a new Guinness World Record.
This is the one for the highest global demand in a single day, and refers to the premiere of the eighth season: apparently the series has surpassed the global demand for all the other TV series - including the global demand for the premiere of the season 7 of Game of Thrones - for any season on all platforms and markets.
Parrot Analytics, a TV content analysis company specializing in measuring the demand of the global public, has collaborated with Guinness World Records to track the data and officially declare the episode the most requested ever for on-demand television. The Parrot methodology claims to use global, real-time, platform-independent measurements of TV demand. To determine the measurement, Guinness and Parrot traced the worldwide demand for all the series previews from April 2015 to the Game 8 of the Season 8 premiere of Game of Thrones ("Winterfell"), aired on April 14 to determine the measurement.
"Game of Thrones has accumulated a per capita global audience request of 25.46 on April 14, 2019, the first day of season 8. Compared to the global per capita demand of 24.74 at the season 7 premiere, the last season has to reach 2.9% more globally.
The premiere demand was particularly strong in the United States, the United Kingdom, and France, "said Samuel Stadler, Vice president of marketing for Parrot Analytics. Craig Glenday, editor-in-chief of Guinness, said that " the series will probably continue to beat its own records until the last episode airs, which will undoubtedly have a devastating impact ".
Game of Thrones will be back on the night between Sunday 5 and Monday 6, as usual on Sky Atlantic. With more than 25 million views in 24 hours, the opening episode of the ultimate season of "Game of Thrones" has officially become the most viewed via video-on-demand services.